Ekonika : Jurnal Ekonomi Universitas Kadiri
https://ojs.unik-kediri.ac.id/index.php/ekonika
<p> </p> <table width="732"> <tbody> <tr> <td width="132">Title</td> <td width="21">:</td> <td width="360">Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri</td> <td rowspan="9" width="219"><img src="https://ojs.unik-kediri.ac.id/public/site/images/ojsunik/cover-ekonika-8-2-be4d3348cf4b6482607f2328b5b913c8.jpg" alt="" width="797" height="1110" /> <table> <tbody> <tr> <td rowspan="9" width="219"> </td> </tr> </tbody> </table> </td> </tr> <tr> <td width="132">Initials</td> <td width="21">:</td> <td width="360">EKONIKA</td> </tr> <tr> <td width="132">Publications</td> <td width="21">:</td> <td width="360">Biannual (April and September)</td> </tr> <tr> <td width="132">DOI</td> <td width="21">:</td> <td width="360"><a href="https://search.crossref.org/?q=10.30.737%2Fekonika">10.30737/ekonika</a></td> </tr> <tr> <td width="132">Acreditation</td> <td width="21">:</td> <td width="360">SINTA 3, <a href="https://drive.google.com/file/d/1ZAhManf6Btu8VFVwIpJVAJ0BxfFy9UcW/view?usp=sharing" target="_blank" rel="noopener">SK Akreditasi Nomor 105/E/KPT/2022</a></td> </tr> <tr> <td width="132">Online ISSN</td> <td width="21">:</td> <td width="360"><a href="https://portal.issn.org/resource/ISSN/2581-2157">2581-2157</a></td> </tr> <tr> <td width="132">Editor-in-chief</td> <td width="21">:</td> <td width="360">Dr. Budi Rahayu, MM.</td> </tr> <tr> <td width="132">Citation Analysis</td> <td width="21">:</td> <td width="360">Scopus|Dimensions|Google Scholar </td> </tr> <tr> <td width="132">Publisher</td> <td width="21">:</td> <td width="360">Kadiri University</td> </tr> </tbody> </table> <p> </p> <p><strong>Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri</strong> publish by <strong>Fakultas Ekonomi Universitas Kadiri</strong>. The Journal of Ekonika first appeared in March 2016. Ekonika is a national scientific journal open to seeking innovation, creativity, and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of :</p> <ul> <li>Economic Development</li> <li>Management</li> <li>Human Resource</li> <li>Accounting</li> <li>Entrepreneurship</li> <li>Finance</li> <li>Business</li> </ul> <p>The articles published in this journal cover various subjects, from the results of a special study of conception and critical evaluation to empirical research—the language used in Indonesian and English. Ekonika already has printed, and online ISSNs for ISSN (Print) are <strong><a title="p-issn" href="http://u.lipi.go.id/1455589759" target="_blank" rel="noopener">2502-9304</a>, </strong>and ISSN (Online) is <strong><a title="e-issn" href="http://u.lipi.go.id/1501905884" target="_blank" rel="noopener">2581-2157</a></strong>.</p>Fakultas Ekonomi Universitas Kadirien-USEkonika : Jurnal Ekonomi Universitas Kadiri2502-9304<p>Authors who publish with Jurnal Ekonika: Jurnal Ekonomi Universitas Kadiri agree to the following terms:</p> <p> </p> <p>1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a>. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</p> <p>2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</p> <p>3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_blank" rel="noopener">(See The Effect of Open Access)</a>.</p>The Influence of Beauty Vlogger as A Marketing Influencer, Brand Trust and Brand Image on The Decision to Purchase Ms Glow Beauty Product in The Shopee Marketplace
https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/5088
<p>This research aims to determine how Powerhouse Advertising, Brand Trust, and Brand Picture influence Purchase Choices to some extent—this type of quantitative descriptive research. Respondents are Shopee users of the Faculty of Economics, Lamongan Islamic University. Purposive sampling was used to select samples. The results showed that simultaneously, beauty vloggers had a significant effect on Brand Trust Purchase Decisions, the most dominant influence on MS Glow Beauty Product Purchase Decisions in the Shopee Marketplace.</p>Muhammad Rizal Nur Irawan
Copyright (c) 2023 Dr. Muhammad Rizal Nur Irawan, MM
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2023-09-302023-09-308247448410.30737/ekonika.v8i2.5088Analysis of Factors Affecting The Implementation of The Integrity Zone Reviewing From The Gap Analysis of Employee Competency in Surabaya Industrial Research and Standardization Institute
https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/4985
<p>Bureaucratic reforms launched by the government are manifested in the form of regulations or policies that must be implemented by all government agencies under the ministry. One form of this policy is the implementation of the integrity zone and the standardization of human resources as a strategic plan which is realized in the form of a competency gap analysis. This study aims to measure compliance behavior, level of complexity, clarity of organizational goals, and level of employee participation in competency gap analysis and implementation of the integrity zone. This descriptive quantitative research takes employee sampling through saturated sampling technique and data analysis is measured through path analysis. The results of the analysis prove the value of t = 2.166; p=0.034 (p<0.05), which proves that there is an effect of the level of compliance on the competency gap; t value = -0.399; p=0.691 (p>0.05) the effect of the level of program complexity on the competency gap was not proven and the value of t = 12.835; p = 0.000 (p <0.05) proves that there is an effect of the competency gap on the implementation of the integrity zone. Competency gap analysis and employee participation levels are classified as being more capable of contributing to the implementation of the integrity zone at the Surabaya Industrial Research and Standardization Institute.</p>MusrihaNurul Qomari
Copyright (c) 2023 Musriha, Nurul Qomari
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2023-09-302023-09-308244846110.30737/ekonika.v8i2.4985Student Preferences for Financial Technology Digital Payment Services
https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/4901
<p><em>Payment transactions using financial technology products have become a habit for payment transactions today. Fintech is a financial service that uses information technology and can systematically change business models, especially payment transactions. This study aimed to find out how students are interested in using fintech payments. This research was conducted at the Faculty of Economics, Kadiri University, with a total of ninety students as respondents. The analysis technique uses the Hierarchy of Effect Model with the stages of analysis of awareness, knowledge, liking, preference, conviction, and intention. The results of the study show that at each stage the response from respondents to fintech payments and the types of products is high, which means there is already awareness, knowledge, preferences, beliefs, and decisions to use products from fintech payments.</em></p>Dhian RosalinaKartika YuliariMuhammad Rizqi Zati
Copyright (c) 2023 Dhian Rosalina, Kartika Yuliari, Muhammad Rizqi Zati
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2023-09-302023-09-308242944710.30737/ekonika.v8i2.4901The Effect of Promotion Strategy and Social Media on the Attractiveness of Prospective New Students Moderated by Brand Image on Study Program Selection at the University of 17 August 1945 Jakarta
https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/4743
<p><em>This article aims to test and analyze the effect of Promotion Strategy and Social Media on the Attractiveness of prospective new students moderated by Brand Image on the selection of study programs at the University of 17 August 1945 Jakarta. The population in this study used a sample of 232 respondents, who were final year students from SMA, SMK, MA, and Paket C. The data collection technique used simple random sampling by distributing research questionnaires in the form of Google Forms through social media and socialization at school. The data processing method in this study uses Smart PLS software which is used to test the hypothesis. The results of this study indicate that promotional strategies and social media and brand image are proven to have a positive and significant effect on attractiveness. Brand image has a significant effect and can moderate the effect of promotional strategies on attractiveness, and brand image is proven to be significant and can moderate the effect of social media on attractiveness. The results of this study recommend universities to determine the interest of prospective students in continuing their education to a higher level through the influence of promotional strategies and social media to attract new prospective students.</em></p>Fina YulianaEndyastuti Pravitasari
Copyright (c) 2023 Fina Yuliana, Endyastuti Pravitasari
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2023-09-202023-09-208224826510.30737/ekonika.v8i2.4743Organizational Commitment and Performance: The Moderating Role of Transformational Leadership
https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/4740
<p>Individual performance is an important factor that can be a determinant of organizational performance. Individual performance is individual behavior at work that consistently contributes to the achievement of organizational goals. This shows that individual performance is under the individual's control. These conditions make individual performance one of the most important aspects to be traced in various organizations. Likewise in Private Higher Education (PHE) where the performance of employees will also contribute to organizational performance. The high number of PHE is a factor causing high competition between PHE. The novelty of this research is in the development of literature related to organizational commitment and individual performance by including transformational leadership as a moderator. In addition, this research was conducted in universities which have not been followed up much. This research is explanatory research using a survey design. The research samples were employees at Warmadewa University and Pendidikan Nasional University. The data analysis technique used is moderated regression analysis. The results of the study show that organizational commitment has a positive effect on individual performance. Further results show that transformational leadership moderates the relationship between organizational commitment and individual performance.</p>Ni Nyoman Sri Rahayu DamayantiI Gde Agung Wira PertamaI Putu Budi Anggiriawan
Copyright (c) 2023 Ni Nyoman Sri Rahayu Damayanti, I Gde Agung Wira Pertama, I Putu Budi Anggiriawan
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2023-09-272023-09-278238940510.30737/ekonika.v8i2.4740