Strategy for Improving Marketing Performance of Sri Rejeki Retail Store Kediri Using SWOT Analysis. Ekonika : Jurnal Ekonomi Universitas Kadiri, [S. l.], v. 10, n. 1, p. 55–69, 2025. DOI: 10.30737/ekonika.v10i1.6367. Disponível em: https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/6367. Acesso em: 6 dec. 2025.