The Influence of Scarcity Promotion on Impulse Purchase Behavior:  A Mediation Analysis of Arousal. Ekonika : Jurnal Ekonomi Universitas Kadiri, [S. l.], v. 10, n. 1, p. 179–196, 2025. DOI: 10.30737/ekonika.v10i1.6375. Disponível em: https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/6375. Acesso em: 17 dec. 2025.