Why Popularity is Not Enough: Identity-Based Drivers of Green Purchase Value among Gen Z Consumers. Ekonika : Jurnal Ekonomi Universitas Kadiri, [S. l.], v. 11, n. 1, p. 20–32, 2026. DOI: 10.30737/ekonika.v11i1.7327. Disponível em: https://ojs.unik-kediri.ac.id/index.php/ekonika/article/view/7327. Acesso em: 1 may. 2026.