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Abstract
Gendro is a village in Pasuruan, East Java, which is rich in dairy milk potential and local fruits such as oranges. Through this potential, the KKN-P group consisting of 69 UMSIDA students innovated to develop products made from milk and oranges which became the flagship of Gendro village in the form of orange jelly candy branded "My Gummy" and banana milk branded "Soesang Milk". Both products are produced through research, interviews, and repeated trials to produce satisfactory final results. "My Gummy" and “Soesang Milk" products are packaged with attractive packaging and labels. Marketing of "My Gummy" and "Soesang Milk" products is carried out through social media and Gendro village folk party events on Sunday, March 3, 2024. The innovation of making "Soesang Milk" and "My Gummy" products is a positive step to develop and boost the economic conditions and competitiveness of MSMEs in Gendro village.
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Copyright (c) 2024 Detak Prapanca, Sitta Rifatul Musyarofah, Viola Maharani R.A, Eka Sabela, Melly Wanda Ismi W
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References
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References
Dayat Suryana. (2018). Manfaat Buah. Dayat Suryana Independent.
Fadilah, N. (2020). Pengertian , Konsep , dan Strategi Pemasaran Syari ’ ah. 1(2).
Hayusman, L. M., Anam, A., Hidayat, T., Industri, F. T., Tutur, K., Pasuruan, K., Surya, P., & Alternatif, E. (2018). Pemanfaatan Teknologi Panel Surya Kelompok. 5068, 59–67. DOI: https://doi.org/10.31328/js.v1i2.898
Irrubai, M. L. (2021). Strategi Labeling, Packaging dan Marketing Produk Hasil Industri Rumah Tangga. Sosio-Didaktika: Social Science Education Journal, 3(1), 17–26. https://doi.org/10.15408/sd.v3i1.3794 DOI: https://doi.org/10.15408/sd.v3i1.3794
Octavianto. (2020). Pengembangan Sumber Daya Manusia dengan Berbasis Inovasi untuk Menghadapi Revolusi Industri 4.0. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(2), 397–407. http://www.journal.stiemb.ac.id/index.php/mea/article/view/504
Osak, D. J., & Pasharibu, Y. (2020). Pengaruh Brand Ambasador Dan Tagline Terhadap Keputusan Pembelian Online Dengan Mediasi Brand Awareness. E- Jurnal Ekonomi Dan Bisnis Universitas Udayana, 9(4), 357–380. DOI: https://doi.org/10.24843/EEB.2020.v09.i04.p04
Putri, H. P., Sari, N. S., & Rahmah, N. (2022). Faktor-Faktor yang Mempengaruhi Proses Riset Konsumen: Target Pasar, Perilaku Pembelian dan Permintaan Pasar (Literature Review Perilaku Konsumen). Jurnal Ilmu Manajemen Terapan, 3(5), 1–11.
Rusdiana. (2014). Kewirausahaan Teori dan Praktek. Pustaka Pustaka.
Salwa Zakiyyah, H. N. (2021). Susu Sapi sebagai Obat bagi Kesehatan Tubuh: Studi Takhrij dan Syarah Hadits. Jurnal Riset Agama, 1(2), 375–388. https://doi.org/10.15575/jra.v1i2.14672 DOI: https://doi.org/10.15575/jra.v1i2.14672
Welan, C. H. (2016). Figurative Languages Used In Movie Taglines Claudya Hein Welan. 04, 128–135