MY GUMMY DAN SOESANG MILK: TREN PEMANFAATAN SUSU DAN BUAH LOKAL SEBAGAI INOVASI GUNA MENDONGKRAK UMKM

Detak  Prapanca; Sitta Rifatul Musyarofah; Viola Maharani R.A; Eka Sabela; Melly Wanda Ismi  W

doi:10.30737/jaim.v7i2.5506

MY GUMMY DAN SOESANG MILK: TREN PEMANFAATAN SUSU DAN BUAH LOKAL SEBAGAI INOVASI GUNA MENDONGKRAK UMKM

Authors

Detak Prapanca Universitas Muhammadiyah Sidoarjo
Sitta Rifatul Musyarofah Universitas Muhammadiyah Sidoarjo
Viola Maharani R.A Universitas Muhammadiyah Sidoarjo
Eka Sabela Universitas Muhammadiyah Sidoarjo
Melly Wanda Ismi W Universitas Muhammadiyah Sidoarjo

DOI:

https://doi.org/10.30737/jaim.v7i2.5506

Keywords:

utilization, Innovation , MSME

Abstract

Gendro is a village in Pasuruan, East Java, which is rich in dairy milk potential and local fruits such as oranges. Through this potential, the KKN-P group consisting of 69 UMSIDA students innovated to develop products made from milk and oranges which became the flagship of Gendro village in the form of orange jelly candy branded "My Gummy" and banana milk branded "Soesang Milk". Both products are produced through research, interviews, and repeated trials to produce satisfactory final results. "My Gummy" and “Soesang Milk" products are packaged with attractive packaging and labels. Marketing of "My Gummy" and "Soesang Milk" products is carried out through social media and Gendro village folk party events on Sunday, March 3, 2024. The innovation of making "Soesang Milk" and "My Gummy" products is a positive step to develop and boost the economic conditions and competitiveness of MSMEs in Gendro village.

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Published

05/30/2024

How to Cite

Prapanca, D., Musyarofah, S. R., Maharani R.A, V., Sabela, E., & Ismi W, M. W. (2024). MY GUMMY DAN SOESANG MILK: TREN PEMANFAATAN SUSU DAN BUAH LOKAL SEBAGAI INOVASI GUNA MENDONGKRAK UMKM. Jurnal Abdi Masyarakat, 7(2), 263–272. https://doi.org/10.30737/jaim.v7i2.5506

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Vol. 7 No. 2 (2024): Jurnal Abdi Masyarakat Mei 2024

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