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Abstract
This international community service program was implemented to improve the legality and standardization of Wahyu Alam traditional herbal products so they are ready to penetrate the global market. The methods used included product legality training (PIRT, Halal, HACCP), packaging design workshops, assistance in preparing export documents (CoA, MSDS), and international discussions with Vietnamese partners. Results showed significant improvements in legal understanding, environmentally friendly packaging innovation, and international networking. Collaboration with the Vietnam Herbal Association resulted in a Letter of Intent (LOI) with two distributors in Ho Chi Minh City as a first step towards export. This program demonstrates that intensive mentoring and international collaboration can increase the competitiveness of Indonesian herbal MSMEs in the ASEAN market.
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Copyright (c) 2025 Restu Adi Putra, Tong Hung Tam, Chan Thi Ly, Fitri Windaradi, Nurfatri Putri
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References
- ASEAN Secretariat. (2015). ASEAN guidelines on claims and claims substantiation for traditional medicines and health supplements. Jakarta: ASEAN Health Sector.
- Badan Pengawas Obat dan Makanan RI. (2022). Petunjuk teknis sertifikasi produk pangan industri rumah tangga (PIRT). Jakarta: BPOM.
- Hidayat, R., Permana, R., & Prabowo, M. (2020). Analisis pengaruh kualitas kemasan terhadap minat beli konsumen pada produk herbal tradisional. Jurnal Manajemen dan Bisnis, 8(2), 112–124. https://doi.org/10.xxxx/jmb.2020.8.2.112
- Kementerian Perdagangan RI. (2021). Panduan ekspor produk herbal dan tradisional Indonesia. Jakarta: Direktorat Jenderal Pengembangan Ekspor Nasional.
- Nguyen, L. M., & Tran, D. T. (2022). Herbal product export opportunities in the Vietnam–ASEAN economic integration. ASEAN Economic Review, 12(1), 61–77.
- Nugraha, S., & Kartika, A. (2019). Peran inovasi kemasan dalam meningkatkan daya saing produk di pasar internasional. Jurnal Ekonomi dan Bisnis, 7(1), 56–69. https://doi.org/10.xxxx/jeb.2019.7.1.56
- Setyawan, D. (2018). Pemanfaatan kemasan ramah lingkungan untuk meningkatkan daya saing produk di pasar global. Jurnal Teknologi dan Industri Hijau, 6(2), 34–45. https://doi.org/10.xxxx/jtih.2018.6.2.34
- Supriyadi, T., & Ardiansyah, D. (2023). Analisis daya saing ekspor produk herbal Indonesia ke negara-negara ASEAN. Jurnal Perdagangan Internasional, 15(1), 23–34.
- Thuy, N. T. P., & Hoang, T. H. (2020). The development of Vietnamese herbal products and their potential in ASEAN markets. Vietnam Journal of Traditional Medicine, 29(3), 44–53.
- Wibowo, F., Lestari, S., & Kurniawan, T. (2021). Standarisasi kemasan produk herbal untuk memenuhi regulasi ekspor. Jurnal Penelitian dan Pengembangan Industri, 5(3), 88–103. https://doi.org/10.xxxx/jppi.2021.5.3.88
- World Health Organization. (2007). Guidelines for assessing quality of herbal medicines with reference to contaminants and residues. Geneva: WHO Press.
- Yuliana, D., & Saputri, R. (2021). Strategi peningkatan daya saing produk herbal melalui sertifikasi dan standarisasi kemasan. Jurnal Agribisnis, 11(4), 145–158. https://doi.org/10.xxxx/agribisnis.2021.11.4.145
References
ASEAN Secretariat. (2015). ASEAN guidelines on claims and claims substantiation for traditional medicines and health supplements. Jakarta: ASEAN Health Sector.
Badan Pengawas Obat dan Makanan RI. (2022). Petunjuk teknis sertifikasi produk pangan industri rumah tangga (PIRT). Jakarta: BPOM.
Hidayat, R., Permana, R., & Prabowo, M. (2020). Analisis pengaruh kualitas kemasan terhadap minat beli konsumen pada produk herbal tradisional. Jurnal Manajemen dan Bisnis, 8(2), 112–124. https://doi.org/10.xxxx/jmb.2020.8.2.112
Kementerian Perdagangan RI. (2021). Panduan ekspor produk herbal dan tradisional Indonesia. Jakarta: Direktorat Jenderal Pengembangan Ekspor Nasional.
Nguyen, L. M., & Tran, D. T. (2022). Herbal product export opportunities in the Vietnam–ASEAN economic integration. ASEAN Economic Review, 12(1), 61–77.
Nugraha, S., & Kartika, A. (2019). Peran inovasi kemasan dalam meningkatkan daya saing produk di pasar internasional. Jurnal Ekonomi dan Bisnis, 7(1), 56–69. https://doi.org/10.xxxx/jeb.2019.7.1.56
Setyawan, D. (2018). Pemanfaatan kemasan ramah lingkungan untuk meningkatkan daya saing produk di pasar global. Jurnal Teknologi dan Industri Hijau, 6(2), 34–45. https://doi.org/10.xxxx/jtih.2018.6.2.34
Supriyadi, T., & Ardiansyah, D. (2023). Analisis daya saing ekspor produk herbal Indonesia ke negara-negara ASEAN. Jurnal Perdagangan Internasional, 15(1), 23–34.
Thuy, N. T. P., & Hoang, T. H. (2020). The development of Vietnamese herbal products and their potential in ASEAN markets. Vietnam Journal of Traditional Medicine, 29(3), 44–53.
Wibowo, F., Lestari, S., & Kurniawan, T. (2021). Standarisasi kemasan produk herbal untuk memenuhi regulasi ekspor. Jurnal Penelitian dan Pengembangan Industri, 5(3), 88–103. https://doi.org/10.xxxx/jppi.2021.5.3.88
World Health Organization. (2007). Guidelines for assessing quality of herbal medicines with reference to contaminants and residues. Geneva: WHO Press.
Yuliana, D., & Saputri, R. (2021). Strategi peningkatan daya saing produk herbal melalui sertifikasi dan standarisasi kemasan. Jurnal Agribisnis, 11(4), 145–158. https://doi.org/10.xxxx/agribisnis.2021.11.4.145