ANALYSIS OF PUBLIC SERVICE MANAGEMENT IN THE MANAGEMENT OF THE JOB SEEKING CARD PROGRAM (AK – 1) IN THE DEPARTMENT OF COOPERATIONS, MICRO ENTERPRISES AND LABOR IN THE CITY OF KEDIRI

Abstract

The Field Work Practice (PKL) is an integral component of the D4 Public Sector Accounting curriculum at Kadiri University, designed to provide students with practical work experience before entering the professional field. This report examines public service management in the process of issuing Job Seeker Cards (AK-1) at the Department of Cooperatives, Micro Enterprises, and Manpower (UMTK) of Kediri City. The study was conducted through direct observation and active participation in the AK-1 service process. The main focus includes service procedures, the quality of interaction between officers and applicants, and the effectiveness of digital system implementation within the institution. The findings indicate that the AK-1 service process operates effectively, supported by responsive staff, well-defined procedures, and the use of an online registration system. However, several challenges were identified, including limited human resources during peak service hours and technical issues within the online system. The results of this PKL activity suggest that the management of public services in processing AK-1 is aligned with the principles of quality public service, although improvements are still needed, particularly in technical efficiency and information dissemination. It is expected that this analysis will support the Department of Cooperatives and UMTK in continuously improving service quality to better accommodate the needs of job seekers in Kediri City.