Hasanah, U. and Miftahul Huda 2023. Pengaruh Brand Equity dan User Generated Content Terhadap Keputusan Pembelian yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency. JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi. 6, 02 (Dec. 2023), 174–193. DOI:https://doi.org/10.30737/jimek.v6i02.4993.