Pengaruh Brand Equity Dan User Generated Content Terhadap Keputusan Pembelian Yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: The Effect of Brand Equity and UGC on Purchasing Decisions That Have an Impact on the Repurchased Intention of MSME Superior Products in Pasuruan Regency. JIMEK 2023, 6 (02), 174-193. https://doi.org/10.30737/jimek.v6i02.4993.