Pengaruh Brand Equity dan User Generated Content Terhadap Keputusan Pembelian yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency. JIMEK. 2023;6(02):174-193. doi:10.30737/jimek.v6i02.4993