The Influence of Live Broadcasts And Promotional Content On The Purchase Intention Of UPI Digital Business Students In The TikTok Shop. JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi, [S. l.], v. 6, n. 01, 2023. DOI: 10.30737/jimek.v6i01.4600. Disponível em: https://ojs.unik-kediri.ac.id/index.php/jimek/article/view/4600. Acesso em: 6 dec. 2025.