HASANAH, U.; MIFTAHUL HUDA. Pengaruh Brand Equity dan User Generated Content Terhadap Keputusan Pembelian yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency. JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi, [S. l.], v. 6, n. 02, p. 174–193, 2023. DOI: 10.30737/jimek.v6i02.4993. Disponível em: https://ojs.unik-kediri.ac.id/index.php/jimek/article/view/4993. Acesso em: 9 may. 2024.