Hasanah, U., and Miftahul Huda. “Pengaruh Brand Equity Dan User Generated Content Terhadap Keputusan Pembelian Yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: The Effect of Brand Equity and UGC on Purchasing Decisions That Have an Impact on the Repurchased Intention of MSME Superior Products in Pasuruan Regency”. JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi, vol. 6, no. 02, Dec. 2023, pp. 174-93, doi:10.30737/jimek.v6i02.4993.