Hasanah, Uswatun, and Miftahul Huda. “Pengaruh Brand Equity Dan User Generated Content Terhadap Keputusan Pembelian Yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: The Effect of Brand Equity and UGC on Purchasing Decisions That Have an Impact on the Repurchased Intention of MSME Superior Products in Pasuruan Regency”. JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi 6, no. 02 (December 30, 2023): 174–193. Accessed November 25, 2024. https://ojs.unik-kediri.ac.id/index.php/jimek/article/view/4993.