Hasanah U, Miftahul Huda. Pengaruh Brand Equity dan User Generated Content Terhadap Keputusan Pembelian yang Berdampak Pada Repurchase Intention UMKM Produk Unggulan Kabupaten Pasuruan: the effect of brand equity and UGC on purchasing decisions that have an impact on the repurchased Intention of MSME superior products in Pasuruan Regency. JIMEK [Internet]. 2023 Dec. 30 [cited 2024 May 10];6(02):174-93. Available from: https://ojs.unik-kediri.ac.id/index.php/jimek/article/view/4993