Cultural Heritage as a Branding Strategy: How Malang’s SMEs Leverage Local Identity for Authentic Marketing. RISK : Jurnal Riset Bisnis dan Ekonomi, [S. l.], v. 6, n. 1, p. 13–23, 2025. DOI: 10.30737/risk.v6i1.6352. Disponível em: https://ojs.unik-kediri.ac.id/index.php/risk/article/view/6352. Acesso em: 31 jan. 2026.