The Effect of Endorsement Korean, Brand Trust, and Social Media Marketing on Consumer Trust in Scarlett Products: The Moderating Role of Online Buying Experience. RISK : Jurnal Riset Bisnis dan Ekonomi, [S. l.], v. 6, n. 1, p. 66–81, 2025. DOI: 10.30737/risk.v6i1.6356. Disponível em: https://ojs.unik-kediri.ac.id/index.php/risk/article/view/6356. Acesso em: 6 dec. 2025.