Bibliometric Analysis of Social Media Marketing Research (2015-2025): Key Contributors, Intellectual Structure, and Thematic Evolution. RISK : Jurnal Riset Bisnis dan Ekonomi, [S. l.], v. 6, n. 2, p. 125–142, 2025. DOI: 10.30737/risk.v6i2.7002. Disponível em: https://ojs.unik-kediri.ac.id/index.php/risk/article/view/7002. Acesso em: 21 jan. 2026.