Unveiling the Power of Social Media and FOMO: How Hedonic Motivation Drives Impulsive Purchases of Cosmetic Products. RISK : Jurnal Riset Bisnis dan Ekonomi, [S. l.], v. 6, n. 2, p. 143–156, 2025. DOI: 10.30737/risk.v6i2.7184. Disponível em: https://ojs.unik-kediri.ac.id/index.php/risk/article/view/7184. Acesso em: 25 feb. 2026.