Market Orientation, Digital Capability, and Brand Image Driving Customer Loyalty: Evidence from Indonesian Retail MSMEs. RISK : Jurnal Riset Bisnis dan Ekonomi, [S. l.], v. 7, n. 1, p. 46–63, 2026. DOI: 10.30737/risk.v7i1.7520. Disponível em: https://ojs.unik-kediri.ac.id/index.php/risk/article/view/7520. Acesso em: 23 may. 2026.