The Influence of Influencer Marketing on Generation Z’s Purchase Decision of Somethinc Products Through Perceived Value and Price Sensitivity. RISK : Jurnal Riset Bisnis dan Ekonomi, [S. l.], v. 7, n. 1, p. 146–160, 2026. DOI: 10.30737/risk.v7i1.7532. Disponível em: https://ojs.unik-kediri.ac.id/index.php/risk/article/view/7532. Acesso em: 14 jun. 2026.