Initials : RISK : Jurnal Riset Bisnis dan Ekonomi Publications : Biannual (Mei and November) DOI : 10.30737/risk Acreditation : SINTA 4 Online ISSN : 2722-3108 Editor-in-chief : M. Dian Ruhamak, SE. MM. Citation Analysis : Dimensions|Google Scholar Publisher : Universitas Kadiri RISK : Jurnal riset bisnis dan ekonomi adalah publikasi akademik yang fokus pada penelitian ilmiah di bidang ekonomi dan bisnis. Jurnal ini bertujuan untuk menyajikan temuan penelitian terbaru, analisis, dan pemahaman mendalam tentang berbagai aspek ekonomi dan bisnis. Jurnal ini mencakup berbagai tema yang relevan dengan ekonomi dan bisnis, seperti ekonomi makro dan mikro, manajemen, keuangan, pemasaran, ekonomi industri, kebijakan ekonomi, dan lain sebagainya. Jurnal ini mencakup penelitian empiris, teoritis, atau kombinasi dari keduanya. Metodologi penelitian yang digunakan bisa beragam, termasuk analisis statistik, model matematika, studi kasus, survei, eksperimen, dan lain sebagainya. Beberapa artikel dalam jurnal ini dapat berfokus pada implikasi kebijakan ekonomi dan bisnis. Mereka mungkin membahas bagaimana hasil penelitian dapat digunakan untuk memandu keputusan kebijakan pemerintah atau strategi bisnis. Jurnal riset bisnis dan ekonomi tidak hanya relevan bagi akademisi, tetapi juga bagi praktisi, pembuat kebijakan, dan pemangku kepentingan lainnya yang terlibat dalam ekonomi dan bisnis. RISK : Jurnal riset bisnis dan ekonomi merupakan wadah bagi penelitian dengan lingkup bisnis dan manajemen. RISK terbit 2 kali dalam setahun di bulan mei dan november, Setiap terbitan memuat 10 artikel. Jurnal RISK memiliki dua ISSN yaitu ISSN Online 2722-3108 dan ISSN Cetak 2722-3361
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Environmental and Socio-Economic Determinants of Life Expectancy: Empirical Evidence from Indonesia
The objective of this research is to evaluate the influence of several key socioeconomic and public health factors namely, access to clean water and sanitation, the open unemployment rate, education levels, and per capita health expenditure on Life Expectancy in Indonesia. Utilizing panel data from all 34 provinces over the period 2020–2023, the analysis employs a panel regression methodology. The most appropriate model was selected through the Chow Test and Hausman Test, which indicated the Fixed Effects Model (FEM) as the most robust estimator. The findings reveal that access to clean water, access to sanitation, and education have a positive and statistically significant effect on life expectancy. Conversely, the open unemployment rate exerts a significant negative influence. Education emerged as the most dominant variable, with each additional year of mean schooling associated with an increase in life expectancy of 1.41 years. However, per capita health expenditure was not found to have a statistically significant impact. In conclusion, this study affirms that enhancing life expectancy requires an integrated policy approach. This includes improvements in basic infrastructure (water and sanitation), the expansion of educational access, and a reduction in unemployment rates to foster the socio-economic stability that underpins population health.
Copyright (c) 2025 Ika Pramita, Kukuh Arisetyawan https://creativecommons.org/licenses/by-sa/4.0
The Influence of Lifestyle on Private Employees' Income in Pekanbaru City: Opportunities and Challenges in South Ledge Management for Indonesia
South Ledge is located in the South China Sea and is a strategic area with significant natural resource potential. South Ledge management faces great opportunities and complex challenges for Indonesia, involving geopolitical, economic and environmental aspects. This research aims to evaluate the opportunities that Indonesia can take advantage of from managing the South Ledge, including the use of natural resources, potential for economic development, and opportunities to strengthen international cooperation. In addition, this research also identifies key challenges, such as territorial disputes with other countries, environmental impacts from exploration, and limited management capacity. Through qualitative analysis based on literature studies and policy data, this research provides recommendations for sustainable management strategies that can help Indonesia maximize benefits while minimizing risks. The conclusions of this research emphasize the need for strong diplomacy, careful environmental management, and international collaboration to face challenges and take advantage of existing opportunities.
Copyright (c) 2025 Juwita Ritmaratri, Irvan Ahmat Khoiruddin https://creativecommons.org/licenses/by-sa/4.0
Comparative Study: The Impact Of Domestic Structure And Trade Cooperation On Exports Of Developed And Developing Countries In Asia
The intensification of globalization has driven greater economic integration through various international trade agreements such as FTA, CEPA, and RTA, particularly in Asia, which is the region with the highest number of trade agreements in the world. However, the benefits of such integration have not been evenly distributed between developed and developing countries. This study aims to comparatively analyze the impact of domestic structures reflected through labor, capital, HDI, exchange rate, and trade cooperation on exports in developed and developing countries in Asia. This research employs a quantitative approach using panel data from 17 countries (5 developed and 12 developing) over the 2004–2023 period, analyzed using the Error Correction Model (ECM). The results reveal that, in the long run, all variables significantly affect exports in developing countries except for trade cooperation, which shows no significant impact. In developed countries, only labor has no significant effect on exports, while other variables exhibit significant influences. These findings indicate that developed countries tend to be capital-intensive, whereas developing countries are more labor-intensive. In the short run, only labor and HDI significantly affect exports in developing countries, while in developed countries, capital and exchange rate have significant effects on exports. Furthermore, the existence of cointegration suggests an adjustment process from the short run to the long run, with the speed of adjustment in developing countries being relatively slower than in developed ones.
Copyright (c) 2025 Muhammad Iqbal Ilmiawan, Kiky Asmara, Fauzatul Laily Nisa https://creativecommons.org/licenses/by-sa/4.0
A Moderation Analysis: How Did Financial Knowledge Influence Financial Management Behavior Madura Entrepreunerwomen Gen Y-Z
MSMEs are a key component supporting national economic growth. This sector has a significant contribution to strengthening the national economy because it is able to reduce unemployment rates by creating new jobs for local communities. MSMEs also contribute significantly to economic growth, including in the Madura region, which shows a rapid increase in the number of MSMEs. However, along with this growth, MSMEs face various challenges, particularly related to financial management behavior. The expertise in manage finances is a crucial aspect in maintaining the persistence of SMEs. With good financial mastery, an entrepreneur can organize and allocate their financial resources effectively and on target. This study aims to analyze the influence of financial knowledge to financial management behavior between generations Y- Z in the Madura region. This study uses a quantitative approach, through questionnaires to gather primary data. literature studies, and interviews. The sample size was determined using the Lemeshow technique. Data analysis in this study was carried through the Structural Equation Modeling (SEM) approach applying Smart PLS software version 4.0.9.9. The study findings indicate that financial literacy exerts a favorable influence on financial management. However, Islamic financial literacy does not show a significant infuluence to financial management
Copyright (c) 2025 yusriyatur rohmah, Achmad Budi Susetyo, Dony Burhan Noor Hasan https://creativecommons.org/licenses/by-sa/4.0
Islamic Financial Literacy and Financial Management Behavior: The Mediating Effect of Fintech Payments by Female Entrepreneurs at Universities in Madura
The primary objective of this study is to examine the influence of Islamic financial literacy on the financial management behavior of female entrepreneurs in the Madura region, as well as to evaluate the mediating role of Sharia-based financial payment technology (fintech payment) in this relationship. This research is grounded in the strategic contribution of MSMEs to regional economic development and the persistent challenges encountered by female entrepreneurs in sustaining and growing their businesses, Specifically, this pertains to the limited level of Islamic financial literacy and restricted access to digital financial services that adhere to sharia principlesThis research employs a quantitative approach, utilizing an online questionnaire as the primary survey method for data collection. Respondents were selected purposively, namely Muslim women from academic circles in Madura who have entrepreneurial experience and use sharia fintech payments. The sample size was calculated using the Lemeshow formula, yielding a total of 97 respondents for this study. This was then multiplied by a certain number to become 120 respondents. The data collection process was carried out through a combination of literature review and structured questionnaire distribution, while data analysis was conducted using the SEM-PLS method with SmartPLS 4.0 software. This research is anticipated to contribute meaningfully to the advancement of a digital sharia financial ecosystem that is inclusive, sustainable, and responsive to the specific needs of female entrepreneurs in the Madura region
Copyright (c) 2025 Jannatul Rohaini, Achmad Budi Susetyo S.Si ME.,, Dr. Dony Burhan Noor Hasan, Lc., M.A. https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Mapping of Maqasid Shariah in Financial and Sustainability Studies
This study examines the intellectual development of Maqasid Shariah in the fields of Islamic finance and sustainability over the last ten years. Employing bibliometric and content analyses of Scopus-indexed publications, the results indicate that Indonesia and Malaysia are the foremost contributors to this domain, highlighting their regional preeminence in the integration of ethical, financial, and sustainable governance frameworks. The keyword mapping shows five main thematic clusters that make up the current research landscape: sustainability, Islamic banking, Maqasid Shariah, governance, and innovation. There is a clear progression over time from early studies that looked at compliance and financial performance to newer topics like ESG integration, value-based banking, and fintech-driven sustainability. The findings indicate that Maqasid Shariah has transitioned from a normative framework to an operational paradigm that reconciles ethical objectives with economic performance and environmental stewardship. This change makes Islamic finance a value-driven model that can help with global sustainability goals. The study concludes by urging future researchers to broaden empirical investigations across various sectors and to create hybrid analytical models that amalgamate Maqasid Shariah with digital innovation and sustainability assessment frameworks.
Copyright (c) 2025 Muchamad Rizky Fauzi, L.M Hasriadi, Wilda Yanti https://creativecommons.org/licenses/by-sa/4.0
Bibliometric Analysis of Social Media Marketing Research (2015-2025): Key Contributors, Intellectual Structure, and Thematic Evolution
The rapid growth of social media marketing (SMM) research has created a vast and complex academic landscape. This study presents a comprehensive bibliometric analysis to map this landscape, identify its key contributors, delineate its intellectual structure, and trace its thematic evolution from 2015 to 2025. Employing the PRISMA framework, this research analyzes a final sample of 843 articles from Scopus-indexed (Q1/Q2) journals using performance analysis and VOSviewer-based science mapping. Findings reveal that SMM research is a dynamic and highly collaborative field, with influential authors, journals, and countries shaping its development. Its intellectual structure is characterized by five primary thematic clusters, with engagement and influencer advertising emerging as the most central conceptual cornerstones. Furthermore, the evolution analysis highlights a clear trajectory from foundational topics toward emerging research trends, particularly artificial intelligence and sustainability. This study contributes a systematic, data-driven map of the current state of SMM research, serving as a valuable guide for scholars to navigate the literature and identify promising avenues for future inquiry.
Copyright (c) 2025 Zaenul Muttaqien ZEN, Puji Rahayu https://creativecommons.org/licenses/by-sa/4.0
The Impact of Macroeconomic Variables on Stock Market Performance: Evidence on the Mediating Role of Monetary Policy from Indonesia
This study investigates the complex relationship between macroeconomics and the Indonesian stock market, focusing on the often-overlooked mediating role of monetary policy. Employing path analysis on quarterly data from 2005-2024, the study models the direct and indirect effects of inflation, GDP, and unemployment on the Composite Stock Price Index (IHSG) via the BI rate. Results show that unemployment and the BI rate have a direct, significant negative impact on the IHSG. Crucially, the findings reveal that inflation's impact is fully mediated by the interest rate, clarifying previous inconsistencies in the literature. This analysis confirms the significance of the asset price channel of monetary policy transmission in Indonesia.
Copyright (c) 2025 Marco Hadi Surya, Hartono https://creativecommons.org/licenses/by-sa/4.0
Liquidity, Solvency, and Activity on Profitability with Capital Structure as a Mediating in Green Industry Companies
The purpose of this study is to determine the impact of liquidity, solvency, and activity on profitability using the capital structure as a mediating variable for companies in the green industry listed on the Indonesian Stock Exchange for the years 2021–2024.Purposive sampling and a quantitative approach were used to choose eight organizations as research samples. Three different kinds of variables are used in this study: independent, mediating, and dependent variables. The author analyzed data using SPSS software Multiple linear regression, conventional assumption tests, and the Sobel test were used to evaluate secondary data in the form of financial reports in order to look into the mediating role of capital structure. The findings indicate that while solvency and activity have a large beneficial impact on profitability, liquidity has no discernible influence. Profitability is not directly impacted by capital structure, but it is somewhat mediated by solvency.The findings show that although solvency and activity have a large positive impact on profitability, liquidity does not have a significant effect. Profitability is not directly affected by capital structure, but structure is able to mediate the effect of solvency on profitability, while the liquidity ratio and activity on profitability are not mediated by capital structure.
Copyright (c) 2025 Yoga Pradana, Umi Nadhiroh https://creativecommons.org/licenses/by-sa/4.0
Allowing Tax Rate Adjustment to Increase Local Original Income
This study aims to analyze the impact of adjusting local tax rates on PAD with the emergence of UU no. 11 of 2020 Article 114 which states that central government can intervene in regional tax policies. This research method is quantitative-descriptive with primary data from BAPENDA Malang City. Data processing uses formula approach to obtain potential projections, targets, realization for this year and following years. The results show that PPJ rates are estimated to increase by 10%, the same as the maximum limit in UU no. 34 of 2000. Furthermore, these results were increased to optimal level, where the potential revenue and local tax target for Malang City in 2022 with moderate economic growth were IDR 835,835,006,350.69 and IDR 831,655,831,318.94, respectively.
Copyright (c) 2024 Bambang Soebroto , Ayu Fury Puspita https://creativecommons.org/licenses/by-sa/4.0
Influence Quality Service and Price on Customer Satisfaction with Customer Trust as a Moderating Variable (Case Study of Shopee Xpress Jakarta Application Customers)
This study aims to analyze the effect of service quality and price on customer satisfaction of Shopee. Xpress users in Jakarta, with customer trust as a moderating variable. This study uses a quantitative approach with data collection techniques through online questionnaires to 201 respondents who have used Shopee. Xpress services more than twice. The data analysis technique uses Structural Equation Modeling with Partial Approach Least Square (PLS-SEM) through SmartPLS 4 software. The results of the study indicate that service quality and price have a positive and significant effect on customer satisfaction. Customer trust also has a significant direct effect on satisfaction, but does not significantly moderate the relationship between service quality and price with customer satisfaction. These findings emphasize the importance of improving service quality and adjusting prices that are commensurate with the value of benefits, as well as building trust as an important element in increasing customer satisfaction in digital-based delivery services.
Copyright (c) 2025 Yusuf Albani, Aditya Burhan https://creativecommons.org/licenses/by-sa/4.0
The Influence of Heuristics on Investment Decision Making in Cryptocurrency Assets (A Study of Retail Investors in the Bandung Raya Area)
In recent years, the cryptocurrency market in Indonesia has grown rapidly. Along with this trend, investor behavior is frequently influenced by cognitive shortcuts known as heuristics. The purpose of this study is to look at how heuristic biases such as representativeness, overconfidence, anchoring, availability bias, and the gambler's fallacy affect retail investment decisions in the Bandung Raya area. A quantitative approach with a survey method was used to collect data from 139 respondents, which were then analyzed using statistical techniques such as correlation tests and simple linear regression. The findings show that heuristic biases have a significant impact on investment decisions, emphasizing the significance of raising investor awareness of psychological factors that may interfere with rational judgment when making cryptocurrency investments.
Copyright (c) 2025 Rangga Dhimas Radithya Mulyadi , Hidya Indira Lastari , Harmon Chaniago https://creativecommons.org/licenses/by-sa/4.0
The Influence of Herding Behavior on Cryptocurrency Investment Decision Among Investors in Bandung Raya Area
This study explores how herding behavior influences cryptocurrency investment decisions among investors in Bandung Raya area. The study is driven by the growing involvement in digital asset markets and the psychological biases influencing investor actions. Using a quantitative method, data were collected from 157 purposively selected respondents through questionnaires and analyzed with IBM SPSS Statistics 27. The analysis included validity and reliability testing, descriptive statistics, classical assumption tests, correlation test and simple linear regression to assess the impact of herding behavior. The results reveal a significant and positive relationship between herding behavior and investment decisions, evidenced by a strong correlation coefficient of 0.863. Investors tend to follow the actions of others and market trends without conducting independent evaluations. This reflects a strong psychological inclination toward social conformity, particularly in high-volatility environments like the cryptocurrency market. The findings suggest that behavioral factors substantially shape investment choices, often outweighing rational decision-making. In conclusion, herding behavior emerges as a key factor in cryptocurrency investment decisions, highlighting the dominance of group influence. The study recommends enhancing financial literacy and behavioral finance education to foster better-informed investment practices.
Copyright (c) 2025 Aulia Zhafira, Tangguh Dwi Pramono https://creativecommons.org/licenses/by-sa/4.0
Earnings Management in Property Companies Seen from Financial and Control Factors
This study analyzed financial distress, cash holdings, profitability, and internal control’s moderating role on earnings management in Indonesian property/real estate firms (2019–2023). Utilizing secondary data from 21 IDX-listed companies, variables were measured via Debt Service Coverage Ratio (financial distress), cash-to-assets ratio (cash holdings), Return on Assets (profitability), Modified Jones Model (earnings management), and an aggregate loss dummy (internal control). Moderated regression analysis (SPSS 28.0) showed: (1) Financial distress and cash holdings negatively impacted earnings management, while profitability increased it; (2) Internal control moderated only financial distress, with no effect on cash holdings or profitability. Financial distress incentivizes earnings manipulation, whereas strong liquidity and profitability deter such practices. Internal control mitigates distress-related risks but lacks efficacy in liquidity/performance contexts. These findings highlight the necessity of robust governance and transparent reporting, especially for financially distressed firms, to reduce opportunistic accounting. Regulators should prioritize oversight mechanisms targeting financial distress, while acknowledging liquidity and profitability as natural safeguards. The study advances understanding of internal control’s conditional role, offering actionable insights for policymakers and corporate leaders in high-risk sectors. Future research should explore sector-specific external factors (e.g., market volatility) to refine governance frameworks.
Copyright (c) 2025 Rohan As Sadzili, Dwi Suhartini https://creativecommons.org/licenses/by-sa/4.0
The Effect of Endorsement Korean, Brand Trust, and Social Media Marketing on Consumer Trust in Scarlett Products: The Moderating Role of Online Buying Experience
This study aims to determine how online shopping experience affects the relationship between Korean endorsement, brand trust, and social media marketing with consumer trust in scarlett products. This study uses an online survey method with a sample of 200 respondents who have purchased scarlett products online. The results of the study indicate that online shopping experience moderates the relationship between Korean endorsement, brand trust, and social media marketing with consumer trust in scarlett products. This study also found that Korean endorsement, brand trust, and social media marketing have a positive influence on consumer trust in scarlett products. The independent variables studied are Korean Endorsement, Brand Trust, Brand Trust, and the moderating variable is Online Shopping Experience, while the dependent variable is Consumer Trust. Data analysis was carried out with the help of Smart PLS software with a purposive sampling technique. The results of this study can be used as a reference for companies in increasing consumer trust in scarlett products through effective marketing strategies.
Copyright (c) 2025 Della Tiara Sani, Liestyaningrum Rahmadhani Wisnu Putri https://creativecommons.org/licenses/by-sa/4.0
The Impact of Lifestyle, Social Media, and Hedonic Shopping Motivation on Gen Z's Consumer Behavior: The Mediating Role of Emotional Shopping
The research investigates the link between lifestyle, social media, and the desire for hedonic shopping on the Generation Z’s Consumptive Behavior in Jakarta, with emotional shopping as a mediating variable. A stratified random sampling technique was employed, and data were gathered utilizing internet-based questionnaires distributed via WhatsApp and Instagram. The statistical analysis was performed with the aid of the SPSS (Statistical Program for Social Sciences). The results show that lifestyle, social media, and hedonic shopping motivation have a significant direct effect on emotional shopping. However, these variables do not directly affect consumptive behavior. Furthermore, the mediating role of emotional shopping is identified as a mediate variable linking lifestyle, social media, and hedonic shopping motivation with consumptive behavior. The outcomes underscore the significance of emotional aspects in comprehending the purchasing behavior of individuals from Generation Z and provide insights for marketers aiming to engage this demographic more effectively.
Copyright (c) 2025 Desya Rahma Fitri, Shandy Puspita https://creativecommons.org/licenses/by-sa/4.0
The Role of Leadership and Organizational Culture in Driving Digital Transformation in indonesia SMEs: A Systematic Literature Review
Digital transformation has become a strategic imperative for small and medium-sized enterprises (SMEs), especially in emerging economies like Indonesia. While much attention has been placed on technology adoption, the internal organizational factors—particularly leadership and culture—remain insufficiently examined, despite their critical role in shaping digital readiness and sustainability. This study aims to systematically investigate how transformational leadership and organizational culture interact to influence digital transformation in Indonesian SMEs. It also explores how dynamic capabilities and contextual conditions contribute to digital maturity and resilience. A systematic literature review (SLR) was conducted based on 48 peer-reviewed articles published between 2018 and 2023 in Scopus Q1/Q2 journals. The articles were selected using keyword combinations related to “digital transformation,” “leadership,” “organizational culture,” “dynamic capability,” “TOE Framework,” “SMEs,” and “Indonesia.” Thematic content analysis was used to extract and synthesize core themes. Four dominant themes emerged: (1) transformational leadership enables digital vision, motivation, and adaptive change; (2) adaptive organizational cultures support innovation and reduce resistance; (3) dynamic capabilities—sensing, seizing, transforming—act as strategic mechanisms; and (4) the Technology–Organization–Environment (TOE) framework provides a useful structure for assessing digital readiness. These factors are interdependent and collectively shape the success of SME digital transformation. The study integrates multiple theoretical perspectives—Transformational Leadership Theory, Organizational Culture Theory, Dynamic Capabilities Theory, and the TOE framework—into a comprehensive model of SME digital transformation. It offers practical guidance for leaders and policymakers to design more holistic and context-sensitive digital strategies that extend beyond mere technology adoption
Copyright (c) 2025 Wahyu Dede Gustiawan, Andy Chandra Pramana, Santi Widyaningrum, Agus Hermawan, Puji Handayati https://creativecommons.org/licenses/by-sa/4.0
Trust in the Digital Era: Analysis of the Influence of Reputation and e-WOM on Fashion Purchasing Decisions on Shopee
This study aims to analyze the influence of reputation and electronic word of mouth on purchasing decisions for fashion products on Shopee, by considering the role of consumer trust as an intervening variable. Respondents involved in this study were 105 Shopee consumers who had purchased fashion products. The method used in this study is Structural Equation Modeling (SEM) with the help of Smart PLS software to test the influence between variables. The results of the study indicate that reputation does not affect consumer trust, and reputation does not affect purchasing decisions either directly or through consumer trust as an intervening variable. However, electronic word of mouth is proven to have a significant influence on purchasing decisions and electronic word of mouth has a significant influence on purchasing decisions through consumer trust. These findings provide insight into the importance of eWOM in influencing purchasing decisions on e-commerce platforms, and show that reputation does not play a major role in influencing trust and purchasing decisions on the Shopee platform in fashion products.
Copyright (c) 2025 Eka Suwardani, Wisnu Mahendri https://creativecommons.org/licenses/by-sa/4.0
Cultural Heritage as a Branding Strategy: How Malang’s SMEs Leverage Local Identity for Authentic Marketing
This study examines the strategy of using cultural heritage as a branding tool by MSMEs in Malang, with a focus on building brand authenticity through the integration of local identity. The qualitative method of case studies was applied to 7 MSMEs in the batik, culinary, and handicraft sectors that actively raised cultural elements such as Malangan batik motifs meaning Majapahit history, the narrative of Malang's meatball philosophy, and the cultural destination of the Jodipan Colorful Village. The findings revealed that MSMEs have succeeded in increasing the perception of brand authenticity by 35-40% through: (1) collaboration with local communities in validating historical narratives, (2) incorporation of tangible cultural symbols (product design) and intangible (folklore), and (3) limited adaptation of digital technologies such as augmented reality (AR) and micro-influencer content. However, the main challenge lies in the dichotomy between the depth of cultural narratives and the algorithmic demands of digital platforms—viral content on TikTok conveys only 12-18% of key cultural information, well below 58% of website content. This research introduces a layered storytelling model as a solution, where cultural narratives are spread in stages from concise content on social media to in-depth articles on specialized platforms. Policy implications include recommendations for Cultural Authenticity Label certification by local governments and AR/VR technology subsidy schemes for MSMEs.
Copyright (c) 2025 Wahyu Dede Gustiawan, Sudarmiatin https://creativecommons.org/licenses/by-sa/4.0
Mapping the Research Landscape of SME Digitalization: A Bibliometric Analysis
Small and Medium Enterprises (SMEs) are crucial drivers of national economies, particularly in developing countries like Indonesia. The COVID-19 pandemic significantly disrupted SME operations, yet also accelerated the adoption of digital technologies as a strategy for resilience and recovery. This study aims to map the research landscape of SME digitalization through a bibliometric analysis using data extracted from the Scopus database for the period 2020–2025. Employing a systematic literature review (SLR) and PRISMA methodology, 96 open-access articles in the field of Business, Management, and Accounting were selected and analyzed. The results reveal a sharp increase in digitalization-related research post-pandemic, with central themes including business models, sustainability, industry 4.0, and digital strategy. Network, overlay, and density visualizations generated via VOS viewer indicate that while digital transformation is a well-established topic, emerging themes such as digital maturity, governance, and internationalization present new research directions. This study contributes by offering a comprehensive overview of existing literature, highlighting conceptual linkages, and identifying future research avenues that integrate digital innovation, crisis resilience, and strategic development in SMEs.
Copyright (c) 2025 Marsya Aulia Rizkita, Muchamad Rizky Fauzi, Aisyah Asri Nurrahma, Agus Hermawan, Puji Handayati https://creativecommons.org/licenses/by-sa/4.0
The Meaning of Employer Branding for Gen Z: A Phenomenological Study of Expectations and Values in Choosing a Workplace
This study aims to explore the meaning of employer branding from the perspective of Generation Z in choosing a workplace. The phenomenon of increasing dominance of Gen Z in the Indonesian job market poses new challenges for companies in developing employer branding strategies that are not only visually appealing but also value-relevant. Using a qualitative approach of interpretive phenomenology, this study explores the subjective experiences of five Gen Z participants aged 21–27 who are in the job search or transition phase. Data collection techniques were carried out through in-depth semi-structured interviews, visual documentation, and observations of digital activities related to job search. Data analysis was carried out using a thematic approach through the stages of reduction, categorization, and interpretation.The results of the study revealed five main themes: (1) the importance of personal value fit with the organization, (2) employer branding as a reflection of social and professional identity, (3) sensitivity to authenticity versus image in branding, (4) employer branding as a determinant of career decisions, and (5) the need for an inclusive, authentic, and emotional branding narrative. These findings emphasize that effective employer branding must be value-based and represent the real experiences of employees, not just aesthetic visualizations. The theoretical implications strengthen the relevance of Person–Organization Fit, Social Identity Theory, and Career Construction Theory in understanding the job selection process by Gen Z. Meanwhile, in practice, this study recommends that organizations develop participatory, reflective, and contextual employer branding strategies to the preferences of the younger generation. This study also opens up space for further studies with a wider demographic and work sector coverage.
Copyright (c) 2024 Iing Sri Hardiningrum, Kukuh Harianto https://creativecommons.org/licenses/by-sa/4.0
A Systematic Literature Review of MSME’s Internal Control
This article is a Systematic Literature Review that aims to summarize the results of previous research on MSME's internal control. The Preferred Reporting Items for Systematic Review and Meta-Analyses (PRISMA) technique is used with the help of a tool called Watase UAKE. The filtration used is articles spread across Scopus Q1, Q2, Q3 and Q4 with a time span of 2015 to 2025. The review results show that 2022 is the year in which this topic is most researched, producing 2 articles. The countries of origin of researchers are spread across Brazil, Egypt, Indonesia, Sweden, USA and Spain. The most cited article is an article by Johnstone & Leanne in 2022 entitled the means to substantive performance improvements - environmental management control systems in ISO 14001- certified SMEs. This article result is about SMEs often having difficulty in designing and monitoring environmental control because it involves external aspects such as audits and regulations. As a result, the Environmental Management and Control System or EMCS they developed is broad and complex, spanning strategic and operational levels, and involving parties outside the organization. This article has been cited 10 times.
Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0
The Influence Of Price Discounts, Product Bundling, Brand Collaboration On Purchasing Decisions At The Es Teh Indonesia Bandar Kediri Branch
The increase in consumer spending is driving Indonesia's economic growth. The culinary industry has emerged as a solution to meet the needs of the community. The culinary industry is rapidly growing, leading to intense business competition. Es Teh Indonesia Bandar Kediri is one of the culinary companies in Kediri that is making efforts to face business competition by using promotional strategies such as price discounts, product bundling, and brand collaboration to attract buyer interest, increase sales, and expand market reach. This research uses a quantitative research method. The population is the consumers of Es Teh Indonesia in Bandar Kediri, with a sample size of 385 respondents. Non-probability sampling research method, accidental sampling technique, questionnaire sample collection technique. Techniques for analysis include validity testing, reliability testing, classical assumption testing, multiple linear regression testing, t-testing, f-testing, and coefficient of determination testing. Based on the research findings, it is concluded that price discounts have a significant impact on purchasing decisions, product bundling does not have a significant effect, and brand collaboration has a significant influence. All three variables significantly influence the purchasing decision
Encouraging Digital Innovation in Financial Recording: Analysis of the SIAPIK Application and the Will of MSME Entrepreneurs in the Shallot Farming Sector
This research aims to analyze the acceptance and willingness of shallot seed entrepreneurs to use the SIAPIK application in recording digital financial reports. The SIAPIK application, developed by Bank Indonesia, aims to help MSMEs manage their finances more efficiently and transparently. This research adopts a willingness to change model, which includes indicators of attitudes, subjective norms, behavioral control, intentions, and behavior. Data was collected through interviews with six shallot seed entrepreneurs who actively run their businesses. The results of the SWOT analysis of the SIAPIK application show strengths in ease of use and the trust given by Bank Indonesia, but there are weaknesses in terms of training needs for users who are less familiar with technology. Interviews with entrepreneurs revealed positive intentions and attitudes towards the use of digital applications, although there were concerns regarding technical capabilities and the need for further training. The results of this research show that the SIAPIK application has the potential to be adopted by shallot seed entrepreneurs if accompanied by adequate education and technical support, as well as taking into account the growing digitalization opportunities among MSMEs.
Copyright (c) 2024 Andy Chandra Pramana, Sudarmiatin Sudarmiatin, Wening Patmi Rahayu https://creativecommons.org/licenses/by-sa/4.0
Understanding Consumer Decisions: Factors Influencing Men's Choice of Premium Barbershops in Kediri City"
The premium barbershop industry in Indonesia continues to grow in line with the increasing consumer awareness of the modern lifestyle that prioritizes quality and aesthetics. This study aims to analyze the factors that affect male consumers with middle to upper income in choosing premium barbershop services in Kediri City. The study uses a qualitative approach with an in-depth interview method with seven respondents who have a monthly income between Rp5 million to Rp7 million. The results show that consumer decisions are influenced by five main factors: service quality, venue atmosphere, price as a status symbol, and social validation through social media. Income and also lifestyle. Service quality, particularly reliability and empathy, plays a key role in building customer satisfaction. In addition, the atmosphere of the place is attractive and comfortable, as well as the perception of prices that reflect quality, encouraging consumers to choose premium services. Social media is also an important element in shaping positive consumer perceptions through visual content and customer reviews. The research's contributions include strengthening SERVQUAL's theory and customer experience in the context of local services, as well as providing practical recommendations for premium barbershop businesses to improve their services and marketing strategies. This research is expected to be the basis for further studies on consumer behavior in the premium service sector.
Copyright (c) 2024 Wahyu Dede Gustiawan, Sudarmiatin Sudarmiatin, Wening Patmi Rahayu https://creativecommons.org/licenses/by-sa/4.0
PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP
Abstract: This research aims to develop an effective marketing strategy for salted egg Micro, Small and Medium Enterprises (MSME) centers in Kedungsoko Village, Tulungagung District. The problems faced by MSMEs involve limited market access and the lack of use of digital marketing to increase the visibility of their products. The research method used was qualitative, this research involved interviews with MSME owners. The research results showed that the adoption of digital marketing strategies significantly increased exposure to salted egg MSME products. Through the use of social media, websites and e-commerce platforms, MSMEs have succeeded in reaching a wider market and increasing sales of their products. Keywords: Digital Marketing, Marketing Strategy, and Salted Egg MSMEs
Copyright (c) 2024 Silvia Usmayanti Putri, Meilany Pramesti Habiba, Kurnia Yulia Ayu Falefy, Sayyida Nafisatur Riza, Bintis Tianatud Diniati https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, Dan Brand Image Terhadap Keputusan Pembelian Kober Mie Setan Kota Kediri
This study uses a quantitative approach, with data collected in the form of numbers and analyzed statistically, and meets scientific principles that are concrete, objective, measurable, rational, and systematic. The population of this study was all customers of Kober Mie Setan, Kediri City, totaling 150 respondents. The method used in sampling was the non-probability sampling method. The data collection methods used were documentation and questionnaires. The data were analyzed using validity tests, reliability tests, multiple linear regression assumptions with a confirmatory approach, and multiple linear regression analysis. The results of the study stated that: (1) Product quality has a positive and significant effect on buying decisions; (2) Service quality also has a positive and significant effect on buying decisions; (3) Price has no significant effect on buying decisions; and (4) Brand image has a positive and significant effect on buying decisions
Copyright (c) 2024 cempaka, Djunaedi, Sasi Utami, Enni Sustiyatik https://creativecommons.org/licenses/by-sa/4.0
Analysis Customer Relationship Management (CRM) for increase Competitive Advantage in Water Tourism “ Jiput ” Kediri City
T he purpose of this study is to evaluate the implementation of a CRM system can improve the visitor experience through personalization of service, rapid response to feedback, and better relationship management . Analyzing and describing Customer Relationship Management ( CRM ) can help in increasing Competitive Advantage in Water Tourism " Source Jiput . Research This using a qualitative descriptive approach and this approach emphasizes on detailed exploration and description of experiences and perspectives related to the implementation of CRM in Jiput Water Tourism. Data analysis uses data triangulation, where data triangulation is to cross-check and validate the results between one data and another data, both from secondary and primary data obtained in the field to be compared from selected data sources, then organized, analyzed, and concluded. From the results discussion the found that social media or digital marketing can used For promote and introduce A place tour for CRM manager is very necessary For manage tourists , so that traveler do visit back . Further support and mentoring are needed to ensure that each member can carry out their role effectively and show that Sumber Jiput is one of the most well-known tourist destinations in Kediri
Copyright (c) 2024 Afif Nur Rahmadi, Sandi Eka Suprajang, Alma Hariyati, Yulia Kristina https://creativecommons.org/licenses/by-sa/4.0
EFEKTIVITAS KINERJA DOSEN TERHADAP INOVASI AKSELERASI MAHASISWA GENERASI Z
This research explores approaches to educating generation Z (Gen Z) students with a focus on three basic algorithm components, namely lecturer acceleration, characteristic disruption, and generation Z students. Involving ages 19-23 years, generation Z students grow and develop in a dynamic technological environment, thus distinguishing them from previous generations with critical, creative and open thinking. Lecturers as learning facilitators are faced with significant challenges, including students' dependence on technology and difficulties in maintaining attention. In overcoming these obstacles, lecturers are expected to integrate technology effectively, design active and collaborative learning, and provide practical context for learning material. Learning methods that prioritize dialogue and collaboration are key, recognizing the important role of lecturer acceleration and the use of technology in achieving learning goals. This research uses a qualitative triangulation method involving in-depth interviews, document analysis, observation, and student surveys to produce six hypotheses that highlight the relationships between variables in the learning context of Generation Z students. Thus, this research contributes to understanding the complexity of the interactions between these factors. and its implications for the learning achievements of generation Z.
Copyright (c) 2024 Kadek Nonik Erawati, Anita Heptariza, Andreas James Darmawan https://creativecommons.org/licenses/by-sa/4.0
ANALISIS PENGARUH BUDAYA ORGANISASI, GAJI DAN KESEJAHTERAAN KARYAWAN TERHADAP KINERJA KARYAWAN PADA JASA PENGIRIMAN DI JNE KOTA KEDIRI
Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, gaji dan kesejahteraan karyawan terhadap kinerja karyawan pada Jasa Pengiriman di JNE Kota Kediri. Jenis penelitian menggunakan metode kuantitatif yaitu suatu metode yang menguraikan secara mendatail tentang suatu yang menjadi obyek penelitian. Metode kuantitatif adalah semua data penelitian berupa angka-angka dan analisis menggunakan statitik. Populasi dalam penelitian ini adalah seluruh karyawan Pada Jasa Pengiriman di JNE Kota Kediri yang berjumlah 52 Karyawan. Karena jumlah populasi dalam penelitian ini kecil dengan jumlah 52 responden, maka keseluruhan responden merupakan sampel. Sedangkan teknik pengambilan sampel pada penelitian ini menggunakan teknik sampel jenuh atau tenik sensus. Metode pengumpulan data menggunakan wawancara, observasi, dokumentasi studi pustaka, dan kuesioner. Metode analisis data dengan uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji signifikan secara parsial (uji statistik t), uji signifikansi secara serempak/simultan (uji statistik f), dan koefisien determinasi. Dari hasil penelitian ini dapat disimpulkan bahwa: (1) Variabel budaya organisasi (X1) memiliki pengaruh terhadap kinerja karyawan (Y). Hal ini menjelaskan bahwa jika budaya organisasi baik, makakinerja karyawan yang bernilai positif makin meningkat. (2) Variabel gaji (X2) memiliki pengaruh terhadap kinerja karyawan (Y). Hal ini menjelaskan bahwa gaji juga berperan dalam meningkatkan kinerja, jika gaji sesuai dengan apa yang diharapkan oleh karyawan maka karyawan akanmerasa puas dan kinerja akan semakin meningkat dan bekerja dengan lebihbaik. (3) Variabel kesejahteraan karyawan (X3) memiliki pengaruh yang signifikan terhadap kinerja karyawan (Y). Bahwa kesejahteraan karyawan juga dapat meningkatkan kinerja kerja, yang artinya jika kesejahteraan karyawan terpenuhi dengan baik maka kinerja karyawan jugaakan meningkat. (4) Variabel budaya organisasi (X1), gaji (X2), dan kesejahteraan karyawan (X3) secara bersama-sama (simultan) memiliki hubungan yang signifikan terhadap variabel dependen yaitu kinerja karyawan (Y).
Copyright (c) 2024 Amjnullah Ismail Majid, Nur Laely, Djunaedi, Heru Marwanto https://creativecommons.org/licenses/by-sa/4.0