PENINGKATAN LITERASI MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL BAGI PELAKU USAHA PARIWISATA DAN UMKM
DOI:
https://doi.org/10.30737/jaim.v8i1.6195Keywords:
Financial Management, MSMEs, Digital Marketing, FintechAbstract
This program aims to improve financial literacy and digital financial management for tourism entrepreneurs and MSMEs in Darmacaang Village, Ciamis, West Java. Low financial literacy and reliance on traditional management methods are major obstacles to the growth of local tourism businesses. The program uses a participatory approach, starting with socialization and surveys to identify the needs of tourism entrepreneurs and MSMEs, followed by in-person and online training on financial literacy, digital financial management, and digital marketing, particularly in the tourism sector. Participants receive regular mentoring to ensure the application of the knowledge gained. The results show a significant increase in participants' understanding of digital financial management, adoption of e-wallet applications, and use of digital marketing platforms to expand tourism markets. Participants also demonstrated increased confidence in managing tourism businesses amid economic challenges, contributing to the sustainability and growth of local MSMEs and tourism, and supporting regional economic development
References
Abdurachman, A., Arifah, A. N., Lestari, D. F., & Ridwan, R. (2023). Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Di E-Commerce Shopee Pada Generasi Milenial. Jurnal Ilmiah Manajemen Kesatuan, 11(1), 205–212. https://doi.org/10.37641/jimkes.v11i1.2005
Andreas, H. H., & Wibowo, A. S. (2023). Pengaruh Literasi Keuangan Berbasis SAK EMKM Terhadap Kinerja Dan Keberlangsungan Usaha Pada UMKM Di Kota Salatiga. Perspektif Akuntansi, 6(3), 22–38. https://doi.org/10.24246/persi.v6i3.p22-38
Budiutono, S. (2023). Analisis Penguatan Literasi Keuangan Melalui Pendampingan Akuntansi Umkm. Land Journal, 4(1). https://doi.org/10.47491/landjournal.v4i1.2774
Hilmawati, M. R. N., & Kusumaningtias, R. (2021). Inklusi Keuangan Dan Literasi Keuangan Terhadap Kinerja Dan Keberlangsungan Sektor Usaha Mikro Kecil Menengah. Nominal Barometer Riset Akuntansi Dan Manajemen, 10(1), 135–152. https://doi.org/10.21831/nominal.v10i1.33881
Jannah, M., Fuad, M., & Dewi, M. (2023). Pengaruh Literasi Keuangan, Inklusi Keuangan Dan Pendapatan Terhadap Perilaku Keuangan Pelaku UMKM Di Langsa Kota. Jurnal Ekonomi Utama, 2(3), 298–306. https://doi.org/10.55903/juria.v2i3.132
Kusumawati, E. D., & Putri, E. (2023). Pengelolaan Keuangan Umkm Ditinjau Dari Literasi Keuangan, Persepsi Keuangan Dan Sikap Keuangan. Jurnal Akuntansi Stie Muhammadiyah Palopo, 9(2), 185. https://doi.org/10.35906/jurakun.v9i2.1567
Meliza, M., Ilmiani, A., & Ulum, A. S. (2023). Literasi Keuangan Untuk Optimalisasi Pengelolaan Keuangan Umkm Di Desa Sumurjomblangbogo, Kecamatan Bojong. Jurnal Abdi Panca Mara, 4(2), 6–12. https://doi.org/10.51747/abdipancamarga.v4i2.1730
Purnamasari, E. D., & Asharie, A. (2024). Digitalisasi Umkm, Literasi Keuangan Terhadap Kinerja Keuangan Umkm Di Era New Normal Pandemi Covid 19. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 7(1), 348–361. https://doi.org/10.36778/jesya.v7i1.1416
Raharjana, D. T., Ahimsa-Putra, H. S., Wijono, D., & Kusworo, H. A. (2019). Analisis Pemangku Kepentingan Destinasi Pariwisata Dieng Plateau Jawa Tengah. Jurnal Hospitaliti Dan Pariwisata, 2(2). https://doi.org/10.35729/jhp.v2i2.30
Ridwan, R., Lestari, D. F., Arifah, A. N., & Abdurachman, A. (2023). Peran Sistem Informasi Akuntansi Dalam Mencegah Kecurangan: Pendekatan Studi Di Tasikmalaya. Jurnal Ilmiah Akuntansi Kesatuan, 11(1), 211–218. https://doi.org/10.37641/jiakes.v11i1.1776
Ridwan, R., Lestari, D. F., Rachmanda, Y. S., & Nurlaila, F. (2022). Pengaruh Literasi Keuangan Terhadap Manajemen Keuangan Pribadi Mahasiswa Program Studi Akuntansi Di Universitas Cipasung Tasikmalaya. Jurnal Ilmiah Manajemen Kesatuan, 10(3), 643–650. https://doi.org/10.37641/jimkes.v10i3.1444
Widyastuti, T., & Parianom, R. (2022). Pengembangan Dan Pemberdayaan UMKM Kota Depok Di Masa Pandemi COVID-19. Jurnal Abdinus Jurnal Pengabdian Nusantara, 6(1), 203–212. https://doi.org/10.29407/ja.v6i1.16718
Winarto, W. W. A. (2020). Peran Fintech Dalam Usaha Mikro Kecil Dan Menengah (UMKM). Jesya (Jurnal Ekonomi & Ekonomi Syariah), 3(1), 61–73. https://doi.org/10.36778/jesya.v3i1.132
Yuliyawati, Y., & Mardiana, M. (2023). Analisis Literasi Keuangan Terhadap Keberlangsungan Umkm Dengan Inklusi Keuangan Pada Umkm Gianyar. Jurnal Proaksi, 10(2), 246–262. https://doi.org/10.32534/jpk.v10i2.3981
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Ujang Eri Jaenudin, Rizky Ridwan, Dheri Febiyani Lestari, Alfin Nur Arifah, Aditia Abdurachman, Taupik Akbar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with JAIM : Jurnal Abdi Masyarakat agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
