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Abstract
The Cak Nan Crackers MSME in Padangan District, Bojonegoro Regency, has significant economic potential but still faces obstacles in digital marketing and financial management, such as the lack of a brand identity, limited marketplace utilization, and unstructured financial records. This mentoring activity aims to increase the competitiveness of MSMEs through innovative online sales strategies and the implementation of a simple digital financial system with a Design Thinking approach. The mentoring method is carried out in a participatory manner through the stages of empathize, define, ideate, prototype, and test to produce solutions that suit the needs and capacities of partners. The mentoring results show improvements in branding and marketing aspects through the creation of logos, packaging stickers, product photos, and the opening of Shopee and social media accounts, as well as increased partner awareness in maintaining financial records using simple digital applications as a first step towards a more measurable and sustainable business.
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Copyright (c) 2026 Sutrisno, Retno Muslinawati, Elsi Dwi Septiani, Sahra Dwi Irma Rosida
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References
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References
Fathori. (2024). STRATEGI PEMBIAYAAN INOVATIF: MENINGKATKAN AKSES MODAL BAGI STARTUP DAN UKM. 05, 583–596.
Ihsan, A. M., Quraisy, M. N., Putra, D. A., & Masruro, I. (2025). AKTOR PENGHAMBAT DIGITALISASI PEMASARAN DAN KEUANGAN UMKM DI KABUPATEN SITUBONDO. 4(11), 2675–2690.
Lubis, P. S. I., & Salsabila, R. (2024). Peran UMKM ( Usaha Mikro , Kecil , Dan Menengah ) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. 2(3).
Maria, H. D., Pamungkas, A., Kusumah, F. G., Nugraha, J., & Rahmatunnisa, F. (n.d.). MENENGAH ERA TRANSFORMASI DIGITAL MELALUI OPTIMALISASI BRANDING DAN ARTIFICIAL INTELLIGENCE. 384–394.
Marina, A., Armiani, T., Ariyanti, I., Arinaullah, N., Lutfi, M., Mikha, W., & Simanjuntak, N. (2025). Pemberdayaan UMKM Dapur Ummi Kyana Palembang Melalui Pendampingan Pelatihan Pengelolaan Website Etalase Digital. 4(4), 1671–1676.
Pentanurbowo, S., & Al-Amin. (2025). DINAMIKA PERTUMBUHAN UMKM DAN PERDAGANGAN INFORMAL DALAM MEMENUHI KEBUTUHAN LOKAL SERTA LINTAS BATAS : KENDALA AKSES MODAL DAN PASAR. 3(5), 350–359.
Prawitarahmi, I., & Qalby, Z. H. (2025). Meningkatkan Daya Saing UMKM melalui Pembangunan Brand Identity dan Inovasi Digital. 1(4), 3331–3338.
Rahma, D., Indriani, A. D., Anggraeni, A. D., Priyanto, A., Bina, U., & Informatika, S. (2025). Analisis Kendala Pencatatan Akuntansi dan Implikasinya terhadap Keberhasilan UMKM Hani Bakes. 2(2), 3962–3973.
Sekala, D. (2023). EFEKTIVITAS STRATEGI BRANDING DALAM MENINGKATKAN LOYALITAS PELANGGAN DI INDUSTRI E-COMMERCE. 1, 1066–1072.
Yashinta, R. M. (2025). Strategi Pengembangan UMKM Melalui Pelatihan Wirausaha Kuliner Makanan. 3, 345–367.