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Abstract
The mentoring program for Eco-Printed Batik MSMEs in Bojonegoro Regency was conducted due to the low level of implementation of sustainable business management based on green business. Partners face obstacles such as minimal product innovation, suboptimal digital marketing, and conventional business management. These conditions limit competitiveness and hinder business sustainability. The mentoring program aims to increase the capacity of MSMEs to implement green innovation, green marketing, and green management to make their businesses more adaptive and competitive. The program is implemented through field observation, training, direct mentoring, and a participatory approach. The mentoring focuses on developing innovative natural product ingredients, strengthening environmentally friendly digital marketing, and improving business management through simplified record-keeping and resource efficiency. The results of the program demonstrate an increase in the understanding and skills of MSMEs in developing product variations, utilizing social media for promotion, and implementing more structured business management. This program supports the Tri Dharma of Higher Education and encourages an environmentally-based creative economy in Bojonegoro.
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Copyright (c) 2026 Joko Hadi Susilo, Hartiningsih Astuti, Anggita Munawaroh, Ananda Marda Fitria
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References
- Astuti, R., & Widyaningsih, E. (2022). Implementasi konsep green business pada UMKM kerajinan batik ramah lingkungan di Jawa Timur. Jurnal Pengabdian Masyarakat Berkelanjutan, 5(2), 89–98.
- Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
- Brundtland Commission. (1987). Our common future: Report of the World Commission on Environment and Development. Oxford University Press.
- Chen, Y. S. (2008). The driver of green innovation and green image: Green core competence. Journal of Business Ethics, 81(3), 531–543.
- Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
- Dinas Koperasi dan UMKM Kabupaten Bojonegoro. (2023). Laporan tahunan perkembangan UMKM Kabupaten Bojonegoro tahun 2023. Bojonegoro: Pemerintah Kabupaten Bojonegoro.
- Fauziah, L., Ramadhan, H., & Utami, S. (2021). Digital transformation for green-oriented MSMEs: Opportunities and challenges in Indonesia. Jurnal Inovasi dan Teknologi UMKM, 4(2), 65–78.
- Handayani, R., & Putra, Y. (2021). Kemitraan strategis dalam penguatan bisnis hijau UMKM di Indonesia. Jurnal Ekonomi Pembangunan Berkelanjutan, 6(1), 87–98.
- Hartati, N., & Puspita, D. (2020). Green innovation strategy for sustainable batik industry in Indonesia. Journal of Environmental Management, 8(2), 55–63.
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- Kumar, P., Rahman, Z., & Kazmi, A. A. (2021). Sustainability marketing strategy: An analysis of recent literature. Global Business Review, 22(1), 203–223. https://doi.org/10.1177/0972150919877526
- Kusuma, R., & Dewi, N. (2023). The impact of green management practices on business sustainability of craft-based MSMEs. Journal of Environmental Economics and Management, 8(1), 101–114.
- Lestari, F. (2020). Green management dan efisiensi usaha kecil di sektor kreatif. Jurnal Ekonomi dan Bisnis Hijau, 3(2), 44–57.
- Peattie, K. (1995). Environmental marketing management: Meeting the green challenge. Pitman Publishing.
- Rahmawati, I., Prasetyo, A., & Hidayat, T. (2022). Pelatihan digitalisasi dan inovasi untuk peningkatan daya saing UMKM batik. Jurnal Abdimas Kreatif, 4(3), 112–125.
- Rahmawati, N., Handayani, D., & Putra, R. (2021). Strategi pemasaran digital berbasis green marketing untuk pengembangan UMKM batik eco print. Jurnal Ekonomi dan Kewirausahaan Hijau, 3(1), 45–56.
- Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
- Sari, D. P., & Prasetyo, A. D. (2022). Pengembangan batik eco print sebagai produk ramah lingkungan pada UMKM di Jawa Timur. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 4(3), 155–164.
- Sari, R. A., & Nugroho, A. (2021). Implementasi green marketing pada UMKM tekstil ramah lingkungan. Jurnal Pemasaran Berkelanjutan, 5(1), 21–33.
- Suharyono. (2021). Implementasi konsep green business pada UMKM menuju ekonomi berkelanjutan. Jurnal Ekonomi dan Bisnis Berkelanjutan, 9(2), 112–120.
- Wibowo, S., & Aini, M. (2023). Sustainability practices and local economic growth: Evidence from small enterprises in Java. Indonesian Journal of Sustainable Development, 7(2), 90–104.
- Yuliani, T., & Pradana, A. (2022). Eco-innovation in local creative industries: A pathway to sustainable development. Journal of Green Entrepreneurship, 5(1), 37–48.
- Zimmerman, M. A. (2000). Empowerment theory: Psychological, organizational and community levels of analysis. In J. Rappaport & E. Seidman (Eds.), Handbook of community psychology (pp. 43–63). Springer.
References
Astuti, R., & Widyaningsih, E. (2022). Implementasi konsep green business pada UMKM kerajinan batik ramah lingkungan di Jawa Timur. Jurnal Pengabdian Masyarakat Berkelanjutan, 5(2), 89–98.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.
Brundtland Commission. (1987). Our common future: Report of the World Commission on Environment and Development. Oxford University Press.
Chen, Y. S. (2008). The driver of green innovation and green image: Green core competence. Journal of Business Ethics, 81(3), 531–543.
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
Dinas Koperasi dan UMKM Kabupaten Bojonegoro. (2023). Laporan tahunan perkembangan UMKM Kabupaten Bojonegoro tahun 2023. Bojonegoro: Pemerintah Kabupaten Bojonegoro.
Fauziah, L., Ramadhan, H., & Utami, S. (2021). Digital transformation for green-oriented MSMEs: Opportunities and challenges in Indonesia. Jurnal Inovasi dan Teknologi UMKM, 4(2), 65–78.
Handayani, R., & Putra, Y. (2021). Kemitraan strategis dalam penguatan bisnis hijau UMKM di Indonesia. Jurnal Ekonomi Pembangunan Berkelanjutan, 6(1), 87–98.
Hartati, N., & Puspita, D. (2020). Green innovation strategy for sustainable batik industry in Indonesia. Journal of Environmental Management, 8(2), 55–63.
Kementerian Koperasi dan UKM. (2023). Laporan tahunan pemberdayaan UMKM berbasis ekonomi hijau. Jakarta: KemenkopUKM RI.
Kumar, P., Rahman, Z., & Kazmi, A. A. (2021). Sustainability marketing strategy: An analysis of recent literature. Global Business Review, 22(1), 203–223. https://doi.org/10.1177/0972150919877526
Kusuma, R., & Dewi, N. (2023). The impact of green management practices on business sustainability of craft-based MSMEs. Journal of Environmental Economics and Management, 8(1), 101–114.
Lestari, F. (2020). Green management dan efisiensi usaha kecil di sektor kreatif. Jurnal Ekonomi dan Bisnis Hijau, 3(2), 44–57.
Peattie, K. (1995). Environmental marketing management: Meeting the green challenge. Pitman Publishing.
Rahmawati, I., Prasetyo, A., & Hidayat, T. (2022). Pelatihan digitalisasi dan inovasi untuk peningkatan daya saing UMKM batik. Jurnal Abdimas Kreatif, 4(3), 112–125.
Rahmawati, N., Handayani, D., & Putra, R. (2021). Strategi pemasaran digital berbasis green marketing untuk pengembangan UMKM batik eco print. Jurnal Ekonomi dan Kewirausahaan Hijau, 3(1), 45–56.
Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.
Sari, D. P., & Prasetyo, A. D. (2022). Pengembangan batik eco print sebagai produk ramah lingkungan pada UMKM di Jawa Timur. Jurnal Pengabdian dan Pemberdayaan Masyarakat, 4(3), 155–164.
Sari, R. A., & Nugroho, A. (2021). Implementasi green marketing pada UMKM tekstil ramah lingkungan. Jurnal Pemasaran Berkelanjutan, 5(1), 21–33.
Suharyono. (2021). Implementasi konsep green business pada UMKM menuju ekonomi berkelanjutan. Jurnal Ekonomi dan Bisnis Berkelanjutan, 9(2), 112–120.
Wibowo, S., & Aini, M. (2023). Sustainability practices and local economic growth: Evidence from small enterprises in Java. Indonesian Journal of Sustainable Development, 7(2), 90–104.
Yuliani, T., & Pradana, A. (2022). Eco-innovation in local creative industries: A pathway to sustainable development. Journal of Green Entrepreneurship, 5(1), 37–48.
Zimmerman, M. A. (2000). Empowerment theory: Psychological, organizational and community levels of analysis. In J. Rappaport & E. Seidman (Eds.), Handbook of community psychology (pp. 43–63). Springer.