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Abstract
Small and medium enterprises (SMEs) play a vital role in local economic growth in Bojonegoro Regency, but many still face challenges in marketing, financial management, and branding. Chick'n Crunch Stick, an SME with culinary potential, faces similar challenges in expanding its market, managing financial records, and building a professional business image. This mentoring program aimed to enhance the partner's capacity by strengthening digital marketing, improving financial management, and developing a more consistent brand identity. The program adopted a participatory approach through observation, needs analysis, training, mentoring, and evaluation. The mentoring results showed that the partner successfully implemented digital marketing through the TikTok platform, adopted digital financial recording using the Kasir Pintar application, and improved marketing management and financial administration. These interventions enhanced the partner’s managerial capacity, strengthened promotional activities, and improved business competitiveness in the local market. The findings indicate that participatory mentoring can improve the managerial capacity and competitiveness of SMEs through the integration of digital marketing and digital financial management.
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Copyright (c) 2026 Retno Muslinawati, Sutrisno, Samsul Arif, Vico Satria Rizky
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References
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- Nur Afika Fitriani, Y. R., & Agus Hermawan, A. W. (2025). Digitalisasi Pemasaran dan Keuangan : Pendampingan Pengelolaan Media Sosial dan Pembukuan Digital pada UMKM Olahan Tempe Izafood. 6(4), 5826–5835.
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References
Agustina, R. W., Khasanah, E. F., Lana, K. B., Ajie, A. T., & Rahmawati, 5Ferida. (2026). STRATEGI PENGELOLAAN USAHA MIKRO DALAM MENINGKATKAN DAYA SAING DI ERA DIGITAL. 05, 376–393.
Ardli, M. N., & Luayyin, R. H. (2024). PELATIHAN KEWIRAUSAHAAN BAGI PEMULA DI DESA KRUCIL : MENINGKATKAN KEMANDIRIAN EKONOMI. 99–109.
Astuti, D., Adelana, M. W., Alawiyah, T., Rizal, D. S., & Supriana, N. (2026). Pendampingan Pencatatan Keuangan dan Digital Marketing pada UMKM Unin Kitchen Sebagai Bentuk Pengabdian Kepada Masyarakat. 4(3), 15849–15855.
Ilmi, I., & Pratama, A. (2025). Competitor-Driven Strategy dalam Meningkatkan Keunggulan Kompetitif UKM di Era Digital Era digital telah mengubah secara fundamental dinamika persaingan bisnis di seluruh dunia. 2025, 10–21. https://doi.org/10.65344/mass.v2i2.142
Kaseng, E. S., Teknik, F., Makassar, U. N., Lokal, P., & Berkelanjutan, P. E. (2025). Pemberdayaan Masyarakat Berbasis Potensi Lokal dalam Pengembangan UMKM Community Empowerment Based on Local Potential in UMKM Developmen. 2(1), 1–8.
Kusuma, F. M., Alviolesa, B., Geby, A., & Syaputri, G. (2026). Pendampingan Pemanfaatan Media Sosial dalam Memperluas Jangkauan Pasar UMKM Anyaman Bambu di Desa Senuro Timur. 8, 92–100.
Nur Afika Fitriani, Y. R., & Agus Hermawan, A. W. (2025). Digitalisasi Pemasaran dan Keuangan : Pendampingan Pengelolaan Media Sosial dan Pembukuan Digital pada UMKM Olahan Tempe Izafood. 6(4), 5826–5835.
Rahma, D., Indriani, A. D., Anggraeni, A. D., Priyanto, A., Bina, U., & Informatika, S. (2025). Analisis Kendala Pencatatan Akuntansi dan Implikasinya terhadap Keberhasilan UMKM Hani Bakes. 2(2), 3962–3973.
Samosir, H. E. S., Mujiani, S., Mahmudin, T., Ashari, I. F., & Pandji, N. (2026). Peningkatan Literasi Keuangan UMKM Melalui Pelatihan Pencatatan Keuangan Digital. 4(4), 22217–22228.
Sari, A., Sitorus, A., Purba, A. T., & Putri, H. R. (2025). Peran Usaha Mikro Kecil Menengah ( UMKM ) terhadap Perekonomian Indonesia. 02(01), 122–129.