The Influence Of Convenience And Consumer Trust On Purchase Decisions On Shopee

Authors

  • Dra. Dyah Kurniawati, M.Si Universitas Widya Mandala Surabaya
  • Erni Wati Laila Universitas Widya Mandala Surabaya
  • Wahyu Prabawati Putri Universitas Widya Mandala Surabaya

DOI:

https://doi.org/10.30737/jimek.v8i02.7258

Keywords:

Convenience, Consumer Trust, Purchasing Decisions

Abstract

This research aims to test and analyse the influence of convenience and consumer trust on purchasing decisions at Shopee. The sample used in this research was 100 respondents who had made purchases at Shopee using a purposive sampling technique. Data collection was carried out online, namely by using Google Forms. Data analysis techniques used multiple linear regression tests and hypothesis testing. The research results show that the variables of convenience and consumer trust have a positive and significant effect on purchasing decisions. The adjusted R Square value obtained is 0.874 or 87.4%. This means that the variables of convenience and consumer confidence in purchasing decisions have an influence of 87.4% and the remaining 12.6% is influenced by other variables not included in this study

References

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Published

2026-01-15

Issue

Vol. 8 No. 02 (2025): JIMEK Vol 08 No 02 2025

Section

Articles

License

Copyright (c) 2025 Dra. Dyah Kurniawati, M.Si, Erni Wati Laila, Wahyu Prabawati Putri

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


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How to Cite

The Influence Of Convenience And Consumer Trust On Purchase Decisions On Shopee. (2026). JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi, 8(02), 12-25. https://doi.org/10.30737/jimek.v8i02.7258