Strategi Bisnis Garam menggunakan SWOT-BMC

Anang Siswanto; Johan Alfian Pradana; Saiful Rowi; Venus Khatta Salsabillah; Sindy  N M Haristanti; Ni Luh  Putu Hariastuti; Rudy Kurniawan

doi:10.30737/jurmatis.v5i2.4206

Strategi Bisnis Garam menggunakan SWOT-BMC

Authors

Anang Siswanto Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya
Johan Alfian Pradana Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya
Saiful Rowi Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya
Venus Khatta Salsabillah Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya
Sindy N M Haristanti Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya
Ni Luh Putu Hariastuti Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya
Rudy Kurniawan Magister Teknik Industri, Fakultas Teknologi Industri, Institut Teknologi Adhi Tama Surabaya

DOI:

https://doi.org/10.30737/jurmatis.v5i2.4206

Keywords:

BMC, Salt Industry, SWOT, QSPM

Abstract

PT. Garam as a state-owned company needs to overcome the problem of quality inconsistencies and technological constraints in improving company performance and profits, as well as taking advantage of business development opportunities in the salt industry. The purpose of this study is to design a suitable business strategy for PT. Garam by optimizing supply chains, production processes, and selecting quality salt resources. The methods used in this study are BMC, SWOT, and QSPM to identify strengths, weaknesses, opportunities, and threats in the company and formulate the right business strategy for PT. Garam. Based on the resulting strategy match matrix, PT. Garam can consider three ST strategies to optimize strength in facing threats. PT Garam can conduct research to create production technology that does not depend on weather conditions, thus allowing the salt production process to be more stable and efficient. PT Garam can conduct research to create appropriate technology, which can improve overall production quality and efficiency. PT Garam can build brand equity of its products as a marketing strategy to increase competitiveness and customer trust. By adopting these strategies, PT Garam can achieve the goal of improving production efficiency and business growth in the salt market

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Published

2023-08-26

How to Cite

[1]

A. Siswanto, “Strategi Bisnis Garam menggunakan SWOT-BMC”, JURMATIS, vol. 5, no. 2, pp. 80 –, Aug. 2023.

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Issue

Vol. 5 No. 2 (2023): August

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