Strategies of Young Agripreneurs in Developing Corn Processing Agribusiness: A Case Study in Jajar Village, Trenggalek Regency
DOI:
https://doi.org/10.30737/agrinika.v10i2.7816Keywords:
young agripreneurs , maize agribusiness, business development strategy, value-added products, rural developmentAbstract
Young agripreneurs play an increasingly important role in promoting value-added agricultural businesses and strengthening rural economies through innovation and entrepreneurship. In Jajar Village, Gandusari District, Trenggalek Regency, maize is a major agricultural commodity with strong potential for further processing into competitive agribusiness products. This study aimed to analyse the strategies young agripreneurs use to develop maize-based agribusiness, identify the supporting and constraining factors influencing business development, and examine the impacts of these strategies on business performance and farmers' income. The study employed a qualitative research approach with a descriptive design. Data were collected through in-depth interviews, field observations, and documentation involving young agripreneurs, farmers, village officials, and related stakeholders. The data were analysed using the interactive model of Miles, Huberman, and Saldaña, consisting of data collection, data condensation, data display, and conclusion drawing. The findings indicate that young agripreneurs implement business development strategies through product diversification, innovation in processing and packaging, digital marketing, business partnerships, and continuous capacity building. Developing value-added maize products has expanded market access, strengthened product competitiveness, and created additional employment opportunities in the local community. The average monthly income of respondents increased from IDR1.560.000 to IDR4.140.000, an increase of IDR2.580.000, or approximately 165.38%, following the implementation of these development strategies. The study concludes that young agripreneurs have a strategic role in transforming maize from a primary agricultural commodity into competitive value-added products, thereby contributing to sustainable rural agribusiness development and improving community welfare.
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