Pengaruh Pemasaran Internal dan Kompensasi Terhadap Kepuasan Kerja dan Kinerja Pegawai PLN di Wilayah Sulawesi

Authors

  • Andi Firmansyah Universitas Trisakti Jakarta
  • Justine Tanuwijaya Universitas Trisakti Jakarta

DOI:

https://doi.org/10.30737/ekonika.v8i1.3814

Abstract

This study aims to examine the integration of the relationship between internal marketing dimensions (supportive and participative leadership, training and development, information and communication, and selection and appointments) and compensation with job satisfaction and their impact on the performance of PLN employees in North Sulawesi, Central Sulawesi, and Gorontalo, especially during the COVID-19 post-pandemic. Data was collected from 322 respondents who work at PLN in North Sulawesi, Central Sulawesi, and Gorontalo. The results showed that supportive and participative leadership, information and communication, and compensation significantly positively affected job satisfaction. In contrast, training, development, selection, and appointment had no significant impact on work satisfaction. Job satisfaction has a significant positive effect on employee performance.

Downloads

Download data is not yet available.

References

Aburayya, A.; Marzouqi, A.; Alawadhi, D.; Abdouli, F.; Taryam, M. Penyelidikan empiris pengaruh orientasi pelanggan karyawan pada loyalitas pelanggan melalui peran mediasi kepuasan pelanggan dan kualitas layanan.Kelola. Sci. Lett.2020,10, 2147– 2158. [CrossRef]

Al-Bdareen, R.; Khasawneh, H. Human resources staffing process and its impact on job involvement: Irbid District Electricity Company as a case study. Probl. Perspect. Manag. 2019, 17, 254. [CrossRef]

Al-Hawary, S.I.S.; Al-Qudah, K.A.; Abutayeh, P.M.A.; Abutayeh, S.M.A.; Al-Zyadat, D.Y. The impact of internal marketing on employee’s job satisfaction of commercial banks in Jordan. Interdiscip. J. Contemp. Res. Bus. 2013, 4, 811–826.

Andaleeb, S.S. Public and private hospitals in Bangladesh: Service quality and predictors of hospital choice. Health Policy Plan. 2000, 15, 95–102. [CrossRef] [PubMed]

Arroyo-López, P.E.; Cárcamo-Solís, M.D.L.; Álvarez-Castañón, L.; Guzmán-López, A. Impact of training on improving service quality in small provincial restaurants. J. Foodserv. Bus. Res. 2017, 20, 1–14. [CrossRef]

Chong, K. Y., & Kee, D. M. H. (2019). Job Satisfaction and Performance Of Police Officers In Penang. The European Proceedings of Social & Behavioural Sciences, 8(8), 155–165. https://doi.org/https://doi.org/10.15405/epsbs.2019.08.16

Fauzan, S. M., & Sary, F. P. (2020). Pengaruh Kompensasi Terhadap Kinerja Karyawan (Studi Kasus Pada Bank Bjb Cabang Utama Bandung). Jurnal Mitra Manajemen, 4(6): 928-937.

Feel, N. H., Herlambang, T., & Rozzaid, Y. (2018). Pengaruh Disiplin Kerja, Budaya Organisasi Dan Lingkungan Kerja Terhadap Kinerja Pegawai. Jurnal Penelitian Ipteks, 3(2), 176–185. https://doi.org/https://doi.org/10.32528/ipteks.v3i2.1892

Grönroos, C., & Gummerus, J. (2014). The service revolution and its marketing implications: Service logic vs service-dominant logic. Managing Service Quality: An International Journal, 24, 206–229.

Hair et al. 2017. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) 2th Edition, Los Angeles, London, New Delhi, Singapore, Washington DC, Melbourne: SAGE.

Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2014). A Primier On Partial Least Squares Structural Equation Modeling (PLS-SEM). America: SAGE Publication, Inc.

Harris, L. C., & Ogbonna, E. (2001). Strategic human resource management, market orientation, and rganizational performance. Journal of Business Research, 51, 157–166.

Hutahayan, B. (2019), Performance art strategy for tourism segmentation: (A silat movement of Minangkabau ethnic group) in the event of tourism performance improvement, Journal of Islamic Marketing, Forthcoming. doi: 10.1108/JIMA-10-2017-0116.

Jaworski, C.; Ravichandran, S.; Karpinski, A.C.; Singh, S. The effects of training satisfaction, employee benefits, and incentives on part-time employees’ commitment. Int. J. Hosp. Manag. 2018, 74, 1–12. [CrossRef]

Lings, I. N., & Greenley, G. E. (2009). The impact of internal and external market orientations on firm performance. Journal of Strategic Marketing, 17, 141–53.

Malik, S.H. Relationship between leader behaviors and employees’ job satisfaction: A path-goal approach. Pak. J. Commer. Soc. Sci. 2013, 7, 209–222.

Mohammad, J.; Quoquab, F.; Halimah, S.; Thurasamy, R. Workplace internet leisure and employees’ productivity: The mediating role of employee satisfaction. Int. Res. 2019, 29, 725–748. [CrossRef]

Muizu, W. O. Z., Kaltum, U., & Sule, E. T. (2020). Pengaruh Gaya Kepemimpinan Terhadap Kinerja Karyawan. Bulletin of Management and Business, 1(2), 42–50. https://doi.org/10.31328/bmb.v1i2.100

Musa, V.D.S.; Santos, W.R.D.; Menezes, R.P.; Costa, V.; Aquino, R.; Menezes, R.P. COVID-19 and Brazilian handball coaches: Impacts on training prescription and professional learning. Mot. Rev. Educ. Física 2020, 26, e10200127. [CrossRef]

Odunlade, R.O. (2012), Managing Employee Compensation and Benefits for Job Satisfaction in Libraries and Information Centers in Nigeria.

Panuluh, & Gilang, A. (2019). Pengaruh Disiplin Kerja Terhadap Kinerja Karyawan Pada Pt Asuransi Ramayana Bandung. Jurnal Penelitian Dan Pengembangan Pendidikan, 1(1), 96–108. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/11435

Rojikinnor; Gani, Abdul Juli; Saleh, choirul and Amin, F. The Role of Compensation As a Determinant of Performance and Employee Work Satisfaction: A Study at The PT Bank Rakyat Indonesia (Persero) Tbk. 2021.

Rosmaini, R., & Tanjung, H. (2019). Pengaruh Kompetensi, Motivasi Dan Kepuasan Kerja Terhadap Kinerja Pegawai. Maneggio: Jurnal Ilmiah Magister Manajemen, 2(1): 1-15.

Sarker, M.A.R.; Ashrafi, D.M. The relationship between internal marketing and employee job satisfaction: A study from retail shops in Bangladesh. J. Bus. Retail. Manag. Res. 2018, 12. Available online: https://www.researchgate.net/profile/Md-Atiqur-Sarker/publication/324700569_The_relationship_between_internal_marketing_and_employee_job_satisfaction_A_study_from_retail_shops_in_Bangladesh/links/5ae32c9c0f7e9b28594ab1c3/The-relationship-between-internal-marketingand-employee-job-satisfaction-A-study-from-retail-shops-in-Bangladesh.pdf (accessed on 22 June 2022). [CrossRef]

Shen, J.; Tang, C. How does training improve customer service quality? The roles of transfer of training and job satisfaction. Eur. Manag. J. 2018, 36, 708–716. [CrossRef]

Siagian, T. S., & Khair, H. (2018). Pengaruh Gaya Kepemimpinan Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening. Maneggio: Jurnal Ilmiah Magister Manajemen, 1(1), 59–70. https://doi.org/10.30596/maneggio.v1i1.2241

Sohail, M.S.; Jang, J. Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: An empirical investigation of Saudi Arabia’s service employees. Int. J. Tour. Sci. 2017, 17, 67–85. [CrossRef]

Solimun and Fernandes (2017), “Investigation the mediating variable: what is necessary? (case study in management research)”, International Journal of Law and Management, Vol. 59 No. 6, doi: 10. 1108/IJLMA-09-2016-0077.

Soomro, B. A., & Shah, N. (2019). Determining the impact of entrepreneurial orientation and organizational culture on job satisfaction, organizational commitment, and employee’s performance. South Asian Journal of Business Studies, 8(3), 266– 282. https://doi.org/10.1108/SAJBS-12-2018-0142

Sutrisno, E. (2012), Manajemen Sumber Daya Manusia, Edisi 1, Cetakan Keempat, Prenada Media Group, Jakarta.

Thamrin, M. F., Semmaila, B., & Aminuddin, A. (2020). Pengaruh Kepemimpinan, Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan PT. Bank Rakyat Indonesia Unit Salo Cabang Pinrang. PARADOKS: Jurnal Ilmu Ekonomi, 3(2): 147-156.

Tri Wulandari dan Intan Ratnawati, (2019). Kajian Disiplin Terhadap Prestasi Kerja dengan Kepuasan Kerja sebagai Variabel Intervening, Jurnal EMBA, 6(4). 4153 – 4162

Voola, R., Casimir, G., & Haugen, H. (2003). Leadership styles, internal marketing, and market orientation: Conceptualizing the relationships (pp. 1–7). ANZMAC Conference Proceedings Adelaide, Adelaide.

Wasistha, C. G. N., & Agoes, G. R. (2018). Pengaruh Kompensasi, Gaya Kepemimpinan Transformasional dan Lingkungan Kerja Fisik terhadap Kepuasan Kerja Pegawai. E-Jurnal Manajemen Universitas Udayana, 7(12), 6901–6931. https://doi.org/10.24843/ejmunud.2018.v07.i12.p19

Waskiewicz, S.P. (1999), Variables that Contribute to Job Satisfaction of Secondary School Assistant Principals, Virginia Polytechnic Institute and State University.

Widodo, T., Alamsyah, N., & Utomo, C. B. (2018). Analisis Pengaruh Gaya Kepemimpinan, Disiplin Kerja Dan Pelatihan Kerja Terhadap Kinerja Karyawan Di PT Telkom Indonesia Cabang Batam. Jurnal Industri Kreatif (Jik), 2(1), 97–104. https://doi.org/10.36352/jik.v2i1.77

Wirastuti, S., Sudiarditha, I. K. R., Eryanto, H., Susono, J., & K, A. (2020). The Effect of Work Load and Quality Work Life on the Performance Of Police Members in Indonesian Police Headquarters Korlantas with Job Satisfaction as Intervening Variables. International Journal on Advanced Science, Education, and Religion, 3(3), 142–163. https://doi.org/10.33648/ijoaser.v3i3.85

Zoe, S.; Ogba, I.E. Internal marketing communication in service organisation. In The Northumbria Built and Virtual Environment Working Paper Series: Interdisciplinary Studies in the Built and Virtual Environment; Northumbria University: Newcastle upon Tyne, UK, 2009; Volume 2, pp. 13–25.

https://www.cnnindonesia.com/ekonomi/20220715130549-532-821968/daftar-10-provinsi-dengan-angka-kemiskinan-tertinggi

Downloads

PlumX Metrics

Published

2023-04-30

How to Cite

Firmansyah, A., & Tanuwijaya, J. (2023). Pengaruh Pemasaran Internal dan Kompensasi Terhadap Kepuasan Kerja dan Kinerja Pegawai PLN di Wilayah Sulawesi. Ekonika : Jurnal Ekonomi Universitas Kadiri, 8(1), 180–199. https://doi.org/10.30737/ekonika.v8i1.3814

Issue

Section

Articles