Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop

Zeindidia Yusak; Jeni Susyanti; Siti Asiyah

doi:10.30737/ekonika.v9i2.4857

Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop

Authors

Zeindidia Yusak Universitas Islam Malang,Indonesia
Jeni Susyanti Universitas Islam Malang
Siti Asiyah Universitas Islam Malang

DOI:

https://doi.org/10.30737/ekonika.v9i2.4857

Keywords:

Social commerce, tiktokshop, swot analysis

Abstract

Penelitian ini bertujuan untuk menganalisis tentang penerapan analisis SWOT pada sosial commerce TikTok Shop. Penelitian ini menggunakan metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa pada analisis SWOT pada sosial commerce TikTok Shop dalam matrik SWOT terdapat beberapa strategi antara lain yaitu S-O, W-O, S-T dan W-T yang dapat dijadikan pertimbangkan dalam mengambil keputusan dalam bersaing dengan industri lainnya.

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References

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Simbolon, RA, Aryansyah, R, & .(2022). Pengaruh Analisis Swot Dalam E-Business (Studi Kasus E-Business Shopee Dikalangan Mahasiswa Universitas Islam Negeri Sumatera Utara). Insight Management, Journals

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Published

2024-09-30

How to Cite

Yusak, Z., Susyanti, J., & Asiyah, S. (2024). Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop. Ekonika : Jurnal Ekonomi Universitas Kadiri, 9(2). https://doi.org/10.30737/ekonika.v9i2.4857

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Issue

Vol. 9 No. 2 (2024): September - Article In Press

Section

Articles

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