Implementation of Digital Marketing SWOT Analysis on TikTok Shop Social Commerce
Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop
DOI:
https://doi.org/10.30737/ekonika.v9i2.4857Keywords:
Social commerce, tiktokshop, swot analysisAbstract
This study aims to analyze the application of SWOT analysis on TikTok Shop social commerce. This study used qualitative descriptive method. This method is an analysis method by providing a qualitative description of Strenghts, weaknesses, opportunities and threats in Social Commerce Tiktok Shop and SWOT analysis. The results showed that in the SWOT analysis on TikTok Shop social commerce in the SWOT matrix, there are several strategies, including S-O, W-O, S-T and W-T that can be considered in making decisions in competing with other industries
Downloads
References
Gudiato, C, Sediyono, E.(2022). Analisis Sistem E-Commerce Pada Shopee Untuk Meningkatkan Daya Saing Menggunakan Metode Swot. Journal of Information.
Munir, M. S. (2022). Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media. Jurnal Nusantara Aplikasi Manajemen Bisnis, 7(2), 258–267.
Simanjuntak, K., & Sari, R. P. (2023). Analisis Sistem S-Commerce pada Tiktok Shop untuk Meningkatkan Daya Saing Menggunakan Metode SWOT. Jurnal Unitek, 16(1), 2580–2582.
Simbolon, RA, Aryansyah, R, & .(2022). Pengaruh Analisis Swot Dalam E-Business (Studi Kasus E-Business Shopee Dikalangan Mahasiswa Universitas Islam Negeri Sumatera Utara). Insight Management, Journals
Sulitiani, D. (2016) “Analisis Swot Sebagai Strategi Perusahaan Dalam Memenangkan Persaingan Bisnis”, UIN Maulana Malik Ibrahim, Malang.
Summut-Bonnici, T., & Galea, D. (2015). PEST Analysis. In Wiley Encyclopedia of Management. Hoboken, NJ: John Wiley & Sons, Ltd.
Wang, Y., Herrando, C. (2019). Does Privacy Assurance On Social Commerce Sites Matter To Millenials, 44,164-177.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Zeindidia Yusak, Jeni Susyanti, Siti Asiyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Ekonika: Jurnal Ekonomi Universitas Kadiri agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
