Analysis of Product Collection, Prices and Marketing of Industrial Products at PT Metro Mesin Mendunia Malang
DOI:
https://doi.org/10.30737/ekonika.v10i1.6369Keywords:
collection, machine, marketingAbstract
The food product processing business in Indonesia is developing very quickly, so competition is increasing. The potential of a company called PT. Metro Machine World, which is located in Malang, shows the industrial business of various quality machines and affordable prices with various consumer needs. The aim of the research is to study and analyze the collection of products produced, the prices offered, and the marketing of industrial machines. The research method is interview studies and discussions with related parties related to the potential of machine products and qualitative analysis. The parameters measured are product collections within 2 years from 2022 to 2024, selling prices, and names of consumers who need industrial machines. The results of the research explain that the most popular marketing products are food processing industrial machines consisting of agricultural, fishery, and livestock processed products. The lowest price is an ice crusher machine worth IDR 1,500.00 and the highest marketing price is IDR 145,000,000 for a beverage machine. The consumers who need it the most are the Islamic University of Malang and PT. Buana Prima Raya and MSMEs. Machine marketing uses social media such as WhatsApp, Instagram, TikTok, and National Online Stores.
Downloads
References
Amin, M., Sudarwati, S., & Maryam, S. (2019). Analisis Pengaruh Inovasi Produk, Orientasi Pasar, Keunggulan Bersaing Terhadap Kinerja Pemasaran Di Sentra Industri Mebel Desa Sembungan. Jurnal Ilmiah Edunomika, 3(02), 501–510. https://doi.org/10.29040/jie.v3i02.664
Aprizal, S. (2018). Orientasi Pasar dan Keunggulan Bersaing: Studi Kasus Penjualan Komputer (Vol. 1). CELEBES MEDIA PERKASA.
Caroline, E., Santoso, I., & Deoranto, P. (2021). Pengaruh Marketing Mix (7P) Dan Perilaku Konsumen Terhadap Keputusan Pembelian Produk Healthy Food Bar Di Malang. Jurnal Manajemen Pemasaran, 15(1), 10–19. https://doi.org/10.9744/pemasaran.15.1.10-19
Hendrawan, A., Sucahyowati, H., Cahyandi, K., Indriyani, & Rayendra, A. (2019). Pengaruh Marketing Digital Terhadap Kinerja Penjualan Produk Umkm Asti Gauri Di Kecamatan Bantarsari Cilacap. Jurnal Administrasi Dan Kesekretarisan, 4(1), 50-6q.
Meilia, Y. (2021). Pengaruh Orientasi Pasar Dan Inovasi Produk Terhadap Keunggulan Bersaing pada UKM Kuliner Sekitaran Desa Bandar Setia Kabupaten Deli Serdang (Doctoral dissertation, Universitas Medan Area).
Riyanti, B. P. D. (2019). Kreativitas dan Inovasi di Tempat Kerja. Jakarta: Universitas Katolik Indonesia Atma Jaya.
Rusdi, M. (2019). Strategi Pemasaran untuk Meningkatkan Volume Penjualan pada Perusahaan Genting UD. Berkah Jaya. Jurnal Studi Manajemen Dan Bisnis, 6(2), 83–88. https://doi.org/10.21107/jsmb.v6i2.6686
Siagian, H., & Cahyono, E. (2014). Analisis Website Quality, Trust Dan Loyalty Pelanggan Online Shop. Jurnal Manajemen Pemasaran, 8(2), 55–61. https://doi.org/10.9744/pemasaran.8.2.55-61
Silviasih, Slamet, F., & Iskandar, D. (2016). Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan Terhadap Kinerja Usaha pada Pemilik Ukm Sektor Manufaktur Garmen di Tanah Abang, Jakarta Pusat. Jurnal Ilmiah Manajemen Bisnis , 16(1), 13–24.
Soodan, V. Pandey, A. C. (2016). Influence of Emotions on Consumer Behaviour: A Study on FMCG Purchases in Uttarkhand, India. Journal of Entrepreneurship, Business and Economics, 4(2), 163–181.
Uduji, J. I., Okolo-Obasi, E. N., & Asongu, S. A. (2019). The impact of e-wallet on informal farm entrepreneurship development in rural Nigeria. Electronic Journal of Information Systems in Developing Countries, 85(3), 1–21. https://doi.org/10.1002/isd2.12066
Yanuar, N. D., & Harti, H. (2020). Pengaruh inovasi produk dan orientasi pasar terhadap kinerja penjualan pada home industri olahan ikan di kabupaten trenggalek. Jurnal Manajemen Pemasaran, 14(2), 51–60. https://doi.org/10.9744/pemasaran.14.2.51
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Hanafi Arif Darmawan, Nur Hidayati, Udik Jatmiko
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Ekonika: Jurnal Ekonomi Universitas Kadiri agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
