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Abstract
Efforts to increase the added value of fresh mushroom products by turning them into crispy mushrooms carried out by Kebon Jamur partners face obstacles related to meeting market standards and marketing. In this digital era, the community service team sees a great opportunity to help increase product sales and effective and efficient marketing, while also helping the surrounding community's economy. Through a participatory approach from the planning stage with FGD, it was decided to conduct training on the 4P digital marketing strategy. The training consisted of material and practice sessions attended by 50 participants. The training results showed an increase in participants' knowledge, skills, and attitudes, with an average score of 79%. This means that the training successfully improved the capacity of the 4P digital marketing strategy.
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Copyright (c) 2025 Rasyadan Taufiq Probojati, M. Daimul Abror, Reksa Nanda Prayoga, Wardatul Chamro’
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References
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- Kotler, dan Amstrong. 2018. Prinsip-Prinsip Pemasaran. Jakarta: Erlangga.
- Kotler, dan Keller. 2016. Manajemen Pemasaran. Jakarta: Erlangga.
- Maharani, S. 2024. Analisis Bauran Pemasaran dalam Perpektif Manejmen Bisnis. Jurnal Manajemen dan Keuangan.
- Palmer, Adrian. (2014). Principles of services marketing. McGraw-Hill Education/Higher education.
- Rahmayanti, Vera., et al. 2025. Peran Strategi 4P dalam Meningkatkan Brand Awarness dan Loyalitas Pelanggan di Era Digital. Jurnal PenKoMi, 8(1):319-329.
- Rusli, Tiffany Shahnaz., et al. 2024. Pengantar Metodologi Pengabdian Masyarakat. Pidie:Yayasan Penerbit Muhammad Zaini.
- Swardana A., Tjahjono B., Barus B. 2017. Studi Geomorfologi Kabupaten Kediri Dan Pemetaan Bahaya Dan Resiko Aliran Lahar Gunungapi Kelud. Buletin tanah dan lahan, 1(1): 8-16.
- Yosifani, Dinda Y., Ratna Satriani, dan Dindy Darmawati P. 2021. Nilai Tambah Kedelai Menjadi Tahu Kuning dan Faktor-Faktor yang Mempengaruhinya. SEPA, 18(1):101-111. DOI: https://doi.org/10.20961/sepa.v18i1.47688
References
Afianti, Yuni et al. 2023. Pemasaran Digital Efektif dalam Platform Tokopediqa: Studi Kasus. Journal of Comperhensive Science, 2(7):1324-1328.
Fairuzy, Ahamad Thibtum., Arief Aji K, Iqbal Maulana S. 2020. Desain Kemasan Jamur Tiram Crispy. Jurnal Kreasi dan Budaya, 2(2):74-82.
Gilbert A., Paul Peter, & Churchill, J. (1998). Marketing: Creating Value for Customers (2nd ed.). Irwin/McGraw Hill.
Irawan M I., Mukhlash I., Rukmini M., Hidayat N., Rukmi A M., Iqbal M., Probojati R T. 2024. Digitalisasi Pemasaran Dan Sistem Keuangan Pada Industri Rumah Tangga Coconut Oil Kediri. Jurnal Abdi Masyarakat, 8(1): 83-98.
Jatmiko, Novi Satria. 2022. Strategi Pemasaran Ideal di Era Digital untuk Meningkatkan Penjualan Produk UMKM. Jurnal Pelayanan Kepada Masyarakat, 4(2):253-265.
Kotler, dan Amstrong. 2018. Prinsip-Prinsip Pemasaran. Jakarta: Erlangga.
Kotler, dan Keller. 2016. Manajemen Pemasaran. Jakarta: Erlangga.
Maharani, S. 2024. Analisis Bauran Pemasaran dalam Perpektif Manejmen Bisnis. Jurnal Manajemen dan Keuangan.
Palmer, Adrian. (2014). Principles of services marketing. McGraw-Hill Education/Higher education.
Rahmayanti, Vera., et al. 2025. Peran Strategi 4P dalam Meningkatkan Brand Awarness dan Loyalitas Pelanggan di Era Digital. Jurnal PenKoMi, 8(1):319-329.
Rusli, Tiffany Shahnaz., et al. 2024. Pengantar Metodologi Pengabdian Masyarakat. Pidie:Yayasan Penerbit Muhammad Zaini.
Swardana A., Tjahjono B., Barus B. 2017. Studi Geomorfologi Kabupaten Kediri Dan Pemetaan Bahaya Dan Resiko Aliran Lahar Gunungapi Kelud. Buletin tanah dan lahan, 1(1): 8-16.
Yosifani, Dinda Y., Ratna Satriani, dan Dindy Darmawati P. 2021. Nilai Tambah Kedelai Menjadi Tahu Kuning dan Faktor-Faktor yang Mempengaruhinya. SEPA, 18(1):101-111. DOI: https://doi.org/10.20961/sepa.v18i1.47688