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Abstract
The Women’s Joint Business Group in Guraping, Tidore Islands, faces low production capacity (5–10 kg/week), weak management without records or legality, and limited marketing confined to local networks without digital technology. This study implements an inclusive business model based on science, technology, and arts to enhance business capacity, strengthen governance, and expand market access for coastal women. Using a participatory method, the program proceeded through five stages: socialization, training in business management and digital marketing, application of appropriate technology (fish smoking and sago grating machines), implementation of Standard Operating Procedures, and continuous mentoring with pre- and post-tests. Results show notable progress: evaluation scores rose by 85.8 percent, production increased up to 300 percent, 75 percent of participants actively adopted digital marketing, and average income grew by 80 percent. The program transformed traditional business practices into modern, sustainable patterns through strengthened management, technology adoption, and wider market access.
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Copyright (c) 2025 Titiek Arafiani Ruray, Muhammad Yasin Majojo, Imran Yunus, Idris Sudin
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References
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References
Arifudin, O. (2020). PKM Pembuatan Kemasan dan Perluasan Pemasaran Minuman Sari Buah Nanas Khas Kabupaten Subang Jawa Barat. Aptekmas: Jurnal Pengbdian Kepada Masyarakat, 3(2), 20–28. https://jurnal.polsri.ac.id/index.php/aptekmas/article/view/2053
Auliani Khoirunnisa. (2025). Pelatihan Manajemen Usaha dan Pemasaran Digital untuk Penguatan Kapasitas Organisasi BUMDes dalam Pengembangan Ekonomi Lokal di Desa Serang, Kecamatan Cikarang Selatan. Aksi Nyata : Jurnal Pengabdian Sosial Dan Kemanusiaan, 2(3), 234–248. https://doi.org/10.62383/aksinyata.v2i3.1776
Didiharyono, Ferdian, A., Patahiruddin, P., & Qur’ani, B. (2022). Pemberdayaan dan Pengembangan UKM Masyarakat Pesisir Berbasis Platform Digital. To Maega : Jurnal Pengabdian Masyarakat, 5(3), 544–553. https://doi.org/10.35914/tomaega.v5i3.1241
Elfiana, E., Ridwan, R., Prihatin, N., Rahmahwati, C. A., Intan, S. K., Zaini, H., Harunsyah, H., Fauzan, R., Satriananda, S., & Pardi, P. (2023). Peningkatan Kapasitas Produksi Bawang Goreng Melalui Penerapan Teknologi Mesin Perajang Berputar Untuk Bawang Merah Segar. Jurnal Vokasi, 7(2), 195. https://doi.org/10.30811/vokasi.v7i2.4130
Kemendikbudristek. (2023). Indikator Kinerja Utama Perguruan Tinggi.
Nabila Karima, K., Nurotul Faizah, F., Riziq Iksan Abdillah, M., Ilmu Tarbiyah dan Keguruan, F., Islam Negeri Walisongo Semarang, U., & Ekonomi dan Bisnis Islam, F. (2025). Peningkatan Kapasitas dan Daya Saing UMKM Melalui Seminar Pemberdayaan. Jurnal Pendidikan Dan Pengabdian Kepada Masyarakat, 7(1), 1–10. https://doi.org/10.36407/berdaya.v7i1.1435
Widianto, W. (2022). Pengurusan Nomor Induk Berusaha (Nib) Bagi Pelaku Usaha Mikro Kecil Menengah (Umkm). Jurnal PkM Pemberdayaan Masyarakat, 3(4), 138–145. https://doi.org/10.56327/jurnalpkm.v3i4.63