Pengaruh Personal Selling dan Display terhadap Intensi Pembelian Produk Distro di Kediri

Authors

  • Ike Setiawati
  • Sudjiono Fakultas Ekonomi dan Bisnis Universitas Kadiri
  • Nursamsu Fakultas Ekonomi dan Bisnis Universitas Kadiri
  • Tutut Subianti Fakultas Ekonomi dan Bisnis Universitas Kadiri

DOI:

https://doi.org/10.30737/risk.v4i1.5210

Keywords:

personal selling, display, purchase intention

Abstract

This study aimed to analyze the influence of personal selling and display of the product purchase intentions in steady distributions store. The research data was obtained from questionnaires (primary) of the product in store steady distributions. The findings showed that personal selling and display simultaneously (simultaneous) positive effect on purchase intentions, partial (t test) is obtained that display variable and dominant positive effect on purchase intentions. Of 29.8% variable purchase intention can be explained by the independent variable while the remaining 70.2% is explained by other variables outside of this study.

References

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Published

2023-05-30

How to Cite

Setiawati, I., Sudjiono, Nursamsu, & Subianti, T. (2023). Pengaruh Personal Selling dan Display terhadap Intensi Pembelian Produk Distro di Kediri. RISK : Jurnal Riset Bisnis Dan Ekonomi, 4(1), 101–113. https://doi.org/10.30737/risk.v4i1.5210

Issue

Vol. 4 No. 1 (2023): Volume 4 Nomor 1 Tahun 2023

Section

Articles

License

Copyright (c) 2023 Ike Setiawati, Sudjiono, Nursamsu, Tutut Subianti

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