PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP

Authors

  • Silvia Usmayanti Putri Universitas Sayyid Ali Rahmatullah Tulungagung
  • Meilany Pramesti Habiba Universitas Sayyid Ali Rahmatullah Tulungagung
  • Kurnia Yulia Ayu Falefy Universitas Sayyid Ali Rahmatullah Tulungagung
  • Sayyida Nafisatur Riza Universitas Sayyid Ali Rahmatullah Tulungagung
  • Bintis Tianatud Diniati Universitas Sayyid Ali Rahmatullah Tulungagung

DOI:

https://doi.org/10.30737/risk.v5i2.6214

Abstract

Abstract: This research aims to develop an effective marketing strategy for salted egg Micro,
Small and Medium Enterprises (MSME) centers in Kedungsoko Village, Tulungagung District.
The problems faced by MSMEs involve limited market access and the lack of use of digital
marketing to increase the visibility of their products. The research method used was
qualitative, this research involved interviews with MSME owners. The research results showed
that the adoption of digital marketing strategies significantly increased exposure to salted egg
MSME products. Through the use of social media, websites and e-commerce platforms, MSMEs
have succeeded in reaching a wider market and increasing sales of their products.
Keywords: Digital Marketing, Marketing Strategy, and Salted Egg MSMEs

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Published

2024-11-30

How to Cite

Putri, S. U., Habiba, M. P., Falefy, K. Y. A., Riza, S. N., & Diniati, B. T. (2024). PENGEMBANGAN USAHA 2N MELALUI PLATFORM INSTAGRAM DAN WHATSAPP. RISK : Jurnal Riset Bisnis Dan Ekonomi, 5(2), 1–13. https://doi.org/10.30737/risk.v5i2.6214

Issue

Vol. 5 No. 2 (2024): Volume 05 Nomor 02 Tahun 2024

Section

Articles

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Copyright (c) 2024 Silvia Usmayanti Putri, Meilany Pramesti Habiba, Kurnia Yulia Ayu Falefy, Sayyida Nafisatur Riza, Bintis Tianatud Diniati

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