The Role of Brand Trust in Increasing the Influence of e-WOM and Hedonistic Lifestyle on Purchase Decisions for Used iPhone Devices
Peran Kepercayaan Merek dalam Meningkatkan Pengaruh e-WOM dan Gaya Hidup Hedonisme terhadap Keputusan Pembelian Gawai Bekas iPhone
DOI:
https://doi.org/10.30737/ekonika.v9i2.6344Keywords:
Hedonism Lifestyle, e-WOM, Brand Trust, Buying DecisionAbstract
This study aims to analyze the role of brand trust in mediating the influence of electronic word of mouth (e-WOM) and hedonistic lifestyle on purchasing decisions for used iPhone devices. The study employed a quantitative approach and a survey method, selecting 150 students from KH. A. Wahab Hasbullah University through purposive sampling. Data were collected using a questionnaire and analyzed using structural equation modeling (SEM) based on partial least squares (PLS). The results showed that e-WOM did not have a direct effect on purchasing decisions but had an indirect effect through brand trust. Hedonistic lifestyle has a positive effect both directly and indirectly on purchasing decisions through brand trust. Brand trust proved to be an effective mediator in the relationship between e-WOM and hedonistic lifestyles in purchasing decisions. These findings imply that sellers of used iPhone devices need to focus their marketing strategies on building brand trust through effective online review management and considering hedonic aspects in their marketing strategies.
Downloads
References
Abălăesei, M. (2014). Electronic word of mouth: how much do we know? Network Intelligence Studies, 2(04), 135–142.
Achmad, G. N., Hudayah, S., & Ilmi, Z. (2020). The Influence Of Hedonic Value And Utilitarian Value On Brand Trust And Loyalty. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(03). https://doi.org/10.29040/IJEBAR.V4I03.1287
Akbari, M., Foroudi, P., Zaman Fashami, R., Mahavarpour, N., & Khodayari, M. (2022). Let us talk about something: The evolution of e-WOM from the past to the future. Journal of Business Research, 149, 663–689. https://doi.org/10.1016/J.JBUSRES.2022.05.061
Andryana, I. M. J. W., & Ardani, I. G. A. K. S. (2021). The Role of Trust Mediates Effect of E-Wom on Consumer Purchase Decisions. American Journal of Humanities and Social Sciences Research, 5, 408–415. www.ajhssr.com
Ardana, Y. A., & Rastini, N. M. (2018). Peran Citra Merek Memediasi Pengaruh E-Wom Terhadap Minat Beli Smartphone Samsung Di Kota Denpasar. E-Jurnal Manajemen Universitas Udayana, 7(11), 5901. https://doi.org/10.24843/ejmunud.2018.v07.i11.p04
Arnold, M. J., & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79(2), 77–95. https://doi.org/10.1016/S0022-4359(03)00007-1
Aulia, H., Praliana, M. G. T., & Maulana, Y. (2024). The Effect of E-WOM, Lifestyle on Purchasing Decisions with Brand Image as a Mediating Variable. Asian Journal of Engineering, Social and Health, 3(4), 822–836. https://doi.org/10.46799/AJESH.V3I4.301
Aynie, R. Q., Hurriyati, R., & Dirgantari, P. D. (2021). Strategi pemasaran electronic word of mouth pada e-commerce dalam menghadapi era digital 4.0 di indonesia. Jurnal Ekonomi Keuangan Dan Manajemen, 17(1), 136–143.
Chaney, T. (2022). The Gravity Equation in International Trade: A Response. Journal of Political Economy, 130(5). https://doi.org/10.1086/718914
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470. https://doi.org/10.1016/J.DSS.2012.06.008
Citrasumidi, R. R. R., & Pasaribu, L. H. (2023). Analysis of the Influence of Social Media Marketing and E-WOM on Purchase Decisions Mediated by Brand Awareness and Trust at “X” Ice Cream Outlets. International Journal of Social Service and Research, 3(12), 3137–3156. https://doi.org/10.46799/ijssr.v3i12.614
Cookson, M. D., & Stirk, P. M. R. (2019). Pengaruh Harga, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Pada Pengguna SmartPhone Realme di Kota Probolinggo). Jrm, 58–70.
Deneçli, C., & Tosun, N. (2017). Impact of Utilitarian and Hedonic Attitudes on the Dimensions of Brand Trust. https://doi.org/10.16878/ILETI-S-IM.00165
Dewi, N. P. A., Fajariah, F., & Suardana, I. M. (2023). Pengaruh Content Marketing dan Electronic of Mouth pada Platform TikTok terhadap Keputusan Pembelian di Shopee. Kompeten: Jurnal Ilmiah Ekonomi Dan Bisnis, 1(4), 178–190. https://doi.org/10.57141/kompeten.v1i4.23
Doney, P. M., & Cannon, J. P. (1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35–51. https://doi.org/10.2307/1251829
Erawati, S. H., & Rahmawati, R. (2024). Decoding the consumer mindset: Exploring the role of e-WOM, online experiences and brand trust in KKV one-stop shop purchase intention. International Journal of Scientific Research and Management (IJSRM), 12(05), 6533–6539. https://doi.org/10.18535/ijsrm/v12i05.em20
Ferdinand, A. (2014). Metode Penelitian Manajemen. BP Universitas Diponegoro.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e-WOM Scale: word-of-mouth measurement scale for e-services context. Canadian Journal of Administrative Sciences / Revue Canadienne Des Sciences de l’Administration, 27(1), 5–23. https://doi.org/10.1002/CJAS.129
Haryati, R. (2024). Analisis Perilaku Belanja Online Generasi Z. Jurnal Ilmiah Magister Ilmu Administrasi (JIMIA), 18(April).
Hasanah, I. A. W., Maliyah, A. W., Wardhana, N. A. K., Dahlan, A. M., & Rakhmawati, D. Y. (2023). Pengaruh Brand Ambassador Ikatan Cinta Terhadap Kecerdasan Spasial Dalam Membuat Keputusan Pembelian Pada Marketplace Shopee Oleh Remaja Di Jawa Timur. Jurnal Pendidikan Tata Niaga (JPTN), 11(1), 29–35. https://doi.org/10.26740/jptn.v11n1.p29-35
Istiyawari, L., Hanif, M. R., & Nuswantoro, A. (2021). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan. Solusi, 19(3), 191. https://doi.org/10.26623/slsi.v19i3.4053
Jennyya, V., Pratiknjo, M. H., & Rumampuk, S. (2021). Gaya Hidup Hedonisme Di Kalangan Mahasiswa Universitas Sam Ratulangi. Jurnal Holistik, 14(3), 1–16.
Kotler, P., & Keller, K. L. (2021). Marketing Management MARKETING MANAGEMENT Marketing Management. In Pearson Practice Hall.
Laksono, A. W., & Suryadi, N. (2020). Pengaruh Citra Merek, Kepercayaan Merek, Dan Kualitas Merek Terhadap Loyalitas Merek Pada Pelanggan Geprek Bensu Di Kota Malang. Holistic Journal of Management Research, 3(1), 8–16. https://doi.org/10.33019/hjmr.v3i1.1804
Lau, J. H., & Lee, N. C. (2020). Assembly and reliability of lead-free solder joints. In Assembly and Reliability of Lead-Free Solder Joints. https://doi.org/10.1007/978-981-15-3920-6
Lina, L. F., & Permatasari, B. (2020). Kredibilitas Selebriti Mikro pada Niat Beli Produk di Media Sosial. REVENUE: Jurnal Manajemen Bisnis Islam, 1(2), 135–146. https://doi.org/10.24042/revenue.v1i2.6296
Michel, Y. A., Engel, L., Rand-Hendriksen, K., Augestad, L. A., & Whitehurst, D. G. T. (2016). “When I saw walking I just kind of took it as wheeling”: Interpretations of mobility-related items in generic, preference-based health state instruments in the context of spinal cord injury. Health and Quality of Life Outcomes, 14(1). https://doi.org/10.1186/s12955-016-0565-9
Mohammad Farraas Salsabiil, & Nuruni Ika Kusuma W. (2023). The Influence of Brand Love and Hedonistic Lifestyle on the Purchasing Decision of Iphone Smartphones (A Study on Iphone Users From Generation Z in Surabaya). Indonesian Journal of Business Analytics, 3(3), 583–588. https://doi.org/10.55927/ijba.v3i3.4836
Munuera Gómez, M. P., & Navarro Ortega, S. A. (2018). The visually disabled and the elderly in the Age of IC technologies. In The Visually Disabled and the Elderly in the Age of IC Technologies.
Nadia Nur Lailatul R, Dina Amalia Khoirun Nadha R, & Moch. Fahmi Syehfuddin. (2024). Dampak Hedonic Shopping Value dan Shopping Lifestyle pada Keputusan Pembelian Impulsif Pelanggan Shopee di Sidoarjo. Jurnal Rimba : Riset Ilmu Manajemen Bisnis Dan Akuntansi, 2(3), 37–51. https://doi.org/10.61132/rimba.v2i3.1028
Nardo, R., Yuliana, L., Ratnasari, K., Nugraha, J., Lasminingrat, A., Wirasmara Kusuma, H., Fauziridwan, M., Sudirman, A., Winata, A., Imron, A., Agus Nursalim, A., Syahputri, A., Rini Metri Oktavianti, P., Zulbahri, L., Yuhendra, A., & Wardhana, A. (2024). Branding Strategy di Era Digital (Issue March).
Nuseir, M. T. (2019). The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE). Journal of Islamic Marketing, 10(3), 759–767. https://doi.org/10.1108/JIMA-03-2018-0059/FULL/XML
Pramesty, S., & Cokki, C. (2020). Kesenangan Hedonis terhadap Keterlibatan Pelanggan, Mediasi: Kepercayaan Merek dan Kecintaan Merek. Jurnal Manajerial Dan Kewirausahaan, 2(3), 803. https://doi.org/10.24912/jmk.v2i3.9594
Prastuti, D. I., & Karyanti, Y. (2020). Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian Tiket Kereta api Daring. Faktor Exacta, 13(3), 176–184. https://doi.org/10.30998/faktorexacta.v13i3.7071
Pratiwi, B. F. N., & Dwijayanti, R. (2022). Pengaruh Gaya Hidup Dan Kelompok Acuan Terhadap Keputusan Pembelian (Studi Pada Konsumen Kedai Kopi Ruang Temu Kabupaten Tulungagung). Jurnal Pendidikan Tata Niaga (JPTN), 10(1), 1501–1511. https://doi.org/10.26740/jptn.v10n1.p1501-1511
Rahman, M. A., Nursanti, A., & Musfar, T. F. (2024). The Effect of Live Video Streaming and e-WOM on Purchasing Decisions of Tik Tok Fashion Consumers with Trust as a Mediating Variable in Pekanbaru. AURELIA: Jurnal Penelitian Dan Pengabdian Masyarakat Indonesia, 3(2), 1314–1322. https://doi.org/10.57235/AURELIA.V3I2.2705
Rizqullah Firmansyah Management, F., Rizqullah Firmansyah, F., & Erfan Arif, M. (2023). The Role Of Perceived Risk And Electronic Word Of Mouth (E-Wom) On Purchasing Decisions With Trust As A Mediator. Jurnal Kewirausahaan Dan Inovasi, 2(1), 164–176. https://doi.org/10.21776/JKI.2023.02.1.15
Sahara, A. R. (2023). Pengaruh Gaya Hidup Hedonisme Terhadap Keputusan Pembelian Pada Buttonscarves. Universitas Lampung.
Verma, S., & Yadav, N. (2022). Past, Present, and Future of Electronic Word of Mouth (EWOM). Https://Doi.Org/10.1016/j.Intmar.2020.07.001, 53, 111–128. https://doi.org/10.1016/J.INTMAR.2020.07.001
Wahyuningsih, Y., & Saputra, M. (2023). Keputusan Pembelian Konsumen Dipengaruhi Online Live Streaming , Free Gift dan Diskon Pada Media Social Tiktok. Seminar Nasional Hasil Penelitian Dan Pengabdian Masyarakat, 3(8).
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Wisnu Mahendri, Naning Farida Agustianingrum
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Ekonika: Jurnal Ekonomi Universitas Kadiri agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
