Main Article Content
Abstract
MSMEs play a vital role in the national economy, yet many still face challenges in business development and digital marketing adoption. The Lek Ja'im Tempe Chips MSME in Ngampel Village, Kapas District, Bojonegoro Regency, has strong local product potential but has not fully utilized product innovation and digital marketing to enhance competitiveness. This community service program aimed to improve business competitiveness through product innovation and digital marketing assistance using a participatory learning-by-doing approach. Activities included product diversification, packaging improvement, branding, and the establishment of digital marketing channels through TikTok and Shopee. The program increased product variants from one to four flavors, established one TikTok business account and one Shopee store, published two promotional contents, increased monthly customers from 75 to 100 (33.3%), and raised monthly turnover from IDR 2,000,000 to IDR 4,500,000 (125%). These findings demonstrate that the program effectively strengthened business capacity and competitiveness while providing a practical model for sustainable MSME empowerment
Keywords
Article Details
Copyright (c) 2026 Azhari, Edy Suhartono, Della Puji Setyorini, Allisya Syifa Al'Haidar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with JAIM : Jurnal Abdi Masyarakat agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
References
- Azizah, N., Yose, E., Harianja, H. E., & Karyadi Hidayat, S.Pd., M. P. (2025). Strategi pemasaran dan pengembangan produk umkm untuk meningkatkan penjualan produk tradisional di pasar modern. 2(6), 722–731.
- Bahar, M. S., Fanani, A., & Himami, F. (2024). Mentoring Community Vocational Training Centers ( Badan Latihan Kerja Komunitas ) as Entrepreneurial Incubators in Region 4 , Indonesia. 08(2), 420–438.
- Ilham, B. U., & Kulsaputro, J. (2025). PENINGKATAN DAYA SAING PADA PABRIK TEMPE HIKMA. 3(1), 39–52.
- Kiromah, S., & Nuryami. (2024). STRATEGI DIGITAL DALAM PEMASARAN PRODUK UMKM DI DESA KROPAK : PELUANG SERTA TANTANGAN. 6(3), 1–11.
- Mindari, E., Septariani, J., Marsih, Y., Suryani, A. N., & Wijaya, H. (2026). ARSY : Aplikasi Riset kepada Masyarakat Strengthening the Motivation of Micro , Small , and Medium Enterprises ( MSME ) Managers Through Entrepreneurship Counseling Penguatan Motivasi Pengelola Umkm ( Usaha Mikro , Kecil Dan Menengah ) Melalui Penyuluhan Kewirausahaan ). 7(1).
- Muna, A., Ausat, A., Suparwata, D. O., & Risdwiyanto, A. (2025). Optimalisasi Digital Competence sebagai Strategi Adaptasi Dinamis Wirausahawan dalam Menghadapi Disrupsi Pasar di Era Digital. 14.
- Nur, S., Rachman, A., & Kadir, M. I. (2026). ANALISIS STRATEGI PEMASARAN UMKM TUMBUH MEKAR DI DESA BILUNGALA KECAMATAN BONEPANTAI. 14, 103–112.
- Promalessy, R., Pratiwi, D., Riau, U., & Baru, S. (2026). PEMANFAATAN ARTIFICIAL INTELLIGENCE ( AI ) DALAM DIGITAL MARKETING DAN PERANANNYA TERHADAP KINERJA PEMASARAN UMKM MIKRO FOOD AND BEVERAGE DI KOTA PEKANBARU ( STUDI KASUS UMKM RUMAH LEMON PKU ) PEMANFAATAN ARTIFICIAL INTELLIGENCE ( AI ) DALAM DIGITAL MARKETING DAN PERANANNYA TERHADAP. 4(1).
- Renandito, D. P., & Amirah. (n.d.). Analisis strategi manajemen risiko pada minimarket tradisional dalam menghadapi persaingan minimarket modern di kabupaten tegal. 7(1), 15–29.
- Syuhardi, Y. I., Sutrisno, D., Sonny, M., & Trista, R. T. (2025). Pendampingan UMKM dalam Pemasaran Produk Melalui Media Sosial dan Marketplace. 2(2), 377–383.
References
Azizah, N., Yose, E., Harianja, H. E., & Karyadi Hidayat, S.Pd., M. P. (2025). Strategi pemasaran dan pengembangan produk umkm untuk meningkatkan penjualan produk tradisional di pasar modern. 2(6), 722–731.
Bahar, M. S., Fanani, A., & Himami, F. (2024). Mentoring Community Vocational Training Centers ( Badan Latihan Kerja Komunitas ) as Entrepreneurial Incubators in Region 4 , Indonesia. 08(2), 420–438.
Ilham, B. U., & Kulsaputro, J. (2025). PENINGKATAN DAYA SAING PADA PABRIK TEMPE HIKMA. 3(1), 39–52.
Kiromah, S., & Nuryami. (2024). STRATEGI DIGITAL DALAM PEMASARAN PRODUK UMKM DI DESA KROPAK : PELUANG SERTA TANTANGAN. 6(3), 1–11.
Mindari, E., Septariani, J., Marsih, Y., Suryani, A. N., & Wijaya, H. (2026). ARSY : Aplikasi Riset kepada Masyarakat Strengthening the Motivation of Micro , Small , and Medium Enterprises ( MSME ) Managers Through Entrepreneurship Counseling Penguatan Motivasi Pengelola Umkm ( Usaha Mikro , Kecil Dan Menengah ) Melalui Penyuluhan Kewirausahaan ). 7(1).
Muna, A., Ausat, A., Suparwata, D. O., & Risdwiyanto, A. (2025). Optimalisasi Digital Competence sebagai Strategi Adaptasi Dinamis Wirausahawan dalam Menghadapi Disrupsi Pasar di Era Digital. 14.
Nur, S., Rachman, A., & Kadir, M. I. (2026). ANALISIS STRATEGI PEMASARAN UMKM TUMBUH MEKAR DI DESA BILUNGALA KECAMATAN BONEPANTAI. 14, 103–112.
Promalessy, R., Pratiwi, D., Riau, U., & Baru, S. (2026). PEMANFAATAN ARTIFICIAL INTELLIGENCE ( AI ) DALAM DIGITAL MARKETING DAN PERANANNYA TERHADAP KINERJA PEMASARAN UMKM MIKRO FOOD AND BEVERAGE DI KOTA PEKANBARU ( STUDI KASUS UMKM RUMAH LEMON PKU ) PEMANFAATAN ARTIFICIAL INTELLIGENCE ( AI ) DALAM DIGITAL MARKETING DAN PERANANNYA TERHADAP. 4(1).
Renandito, D. P., & Amirah. (n.d.). Analisis strategi manajemen risiko pada minimarket tradisional dalam menghadapi persaingan minimarket modern di kabupaten tegal. 7(1), 15–29.
Syuhardi, Y. I., Sutrisno, D., Sonny, M., & Trista, R. T. (2025). Pendampingan UMKM dalam Pemasaran Produk Melalui Media Sosial dan Marketplace. 2(2), 377–383.