Program Jakpreneur dan Dinamika Transformasi Digital UMKM: Analisis Implementasi dan Optimalisasi

Achmad Barlian; Yani Safitri; Raisa Drishti Annisa; Bisma Widyawan

doi:10.30737/mediasosian.v10i1.7387

Authors

Achmad Barlian Institut Ilmu Sosial dan Manajemen STIAMI
Yani Safitri Institut Ilmu Sosial dan Manajemen STIAMI
Raisa Drishti Annisa Institut Ilmu Sosial dan Manajemen STIAMI
Bisma Widyawan Institut Ilmu Sosial dan Manajemen STIAMI

DOI:

https://doi.org/10.30737/mediasosian.v10i1.7387

Keywords:

Jakpreneur, UMKM, Transformasi Digital, Efektivitas Kebijakan, Studi Kasus, MSMEs, Digital Transformation, Policy Effectiveness, Case Study

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas program Jakpreneur dalam mendorong transformasi digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Jakarta. Menggunakan pendekatan kualitatif dengan desain studi kasus intrinsik, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pelaku UMKM binaan. Analisis dilakukan secara tematik dengan mengacu pada teori efektivitas kebijakan publik William N. Dunn. Hasil penelitian menunjukkan bahwa implementasi program Jakpreneur telah mencakup dimensi pelatihan, perizinan, akses digital, dan jejaring pasar melalui pendekatan 7P. Program ini berhasil meningkatkan kapasitas digital pelaku UMKM, namun masih menghadapi hambatan seperti kesenjangan literasi digital, resistensi terhadap pembiayaan, dan kendala administratif. Diskusi memperlihatkan pentingnya pendekatan kebijakan yang adaptif, partisipatif, dan berbasis umpan balik dalam meningkatkan efektivitas program. Penelitian ini menyarankan penguatan peran fasilitator, penyempurnaan desain program, dan evaluasi longitudinal sebagai strategi optimalisasi.

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