Pengaruh Metode Penjualan Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Smartphone Vivo Di Dancel Nganjuk
DOI:
https://doi.org/10.30737/risk.v3i2.4191Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh Personal Selling, Sales Promotion dan Harga terhadap keputusan pembelian pada smartphone Vivo Di Dancell Nganjuk. Metode penelitian menggunakan metode kuantitatif. Populasi dalam penelitian ini di toko dancell warujayeng yang belum diketahui pasti jumlahnya. Alat analisis yang digunakan adalah analisis regresi berganda dengan uji parsial dan simultan serta pengukuran koefisien determinasi. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh dari personal selling terhadap keputusan pembelian produk smartphone vivo, terdapat pengaruh antara sales promotion terhadap keputusan pembelian produk smartphone vivo dan terdapat pengaruh antara harga terhadap keputusan pembelian produk smartphone vivo. Serta terdapat pengaruh antara personal selling, sales promotion, dan harga secara parsial terhadap keputusan pembelian pada produk smartphone vivoReferences
, Kotler dan Amstrong 2001 : “Philip Kotler: Some of My Adventures in Marketing.â€
Armstrong, Gary, Stewart Adam, Sara Denize, and Philip Kotler. 2014. Principles of Marketing. Pearson Australia.
Djasalim. 2002. “The Role of Personal Selling in Enhancing Client Satisfaction in Nigerian Insurance Market.†Journal of Emerging Trends in Economics and Management Sciences 3(2): 121.
Eriska. 2020. “PENGARUH SALES PROMOTION TERHADAP Skripsi Eriska.â€
Ghozali. 2011. “Validitas Dan Reliabilitas Penelitian.†Jakarta: Mitra Wacana Media.
Hasan. 2002. Metode Penelitian Kuantitatif: Analisis Isi Dan Analisis Data Sekunder (Sampel Halaman Gratis). RajaGrafindo Persada.
Ida ayu trisna wijayanthi. 2016. “Pengaruh Personal Selling Dan Harga Terhadap Keputusan Pembelian Mobil Suzuki Ertiga Pada Pt. United Indobali Cabang Teuku Umar Denpasar.†14: 44–55.
Indri Wahyuni Saragih, and Muhammad Agung Anggoro. 2019. “Pengaruh Personal Selling Dan Kualitas Produk Terhadap Keputusan Pembelian Asuransi Pada Pt.Axa Financial Medan.†Journal of Chemical Information and Modeling 53(9): 1689–99.
Keller, Kevin Lane, and Philip Kotler. 2012. Dirección de Marketing.
Keller, Kotler Dan, and Philip Kotler. 2007. “Manajemen Pemasaran, Edisi Kedua Belas.†PT. Indeks. Jakarta.
Khairani, Rafida, Srihot Laila, and Olyvia Hutasoit. 2020. “Pengaruh Merek, Harga, Dan Personal Selling Terhadap Keputusan Pembelian Produk Pocari Sweat Pada Pt. Amerta Indah Otsuka Medan.†Jurnal Manajemen 6(1): 7–14.
Kotler. 2008. “Strategic Marketing for Nonprofit Organizations.â€
———. 2009. “Peranan Promosi Melalui Personal Selling Terhadap Volume Penjualan.†Jurnal Ecodemica 4(2): 223.
Kotler, Philip et al. 2000. Introducción Al Marketing. Pearson Prentice Hall.
———. 2009. Principles of Marketing: A Global Perspective. Prentice-Hall.
———. 2012. Kotler on Marketing. Simon and Schuster.
———. 2016. A Framework for Marketing Management. Pearson Education Limited.
, Kotler dan Amstrong 2001 : “Philip Kotler: Some of My Adventures in Marketing.â€
Armstrong, Gary, Stewart Adam, Sara Denize, and Philip Kotler. 2014. Principles of Marketing. Pearson Australia.
Djasalim. 2002. “The Role of Personal Selling in Enhancing Client Satisfaction in Nigerian Insurance Market.†Journal of Emerging Trends in Economics and Management Sciences 3(2): 121.
Eriska. 2020. “PENGARUH SALES PROMOTION TERHADAP Skripsi Eriska.â€
Ghozali. 2011. “Validitas Dan Reliabilitas Penelitian.†Jakarta: Mitra Wacana Media.
Hasan. 2002. Metode Penelitian Kuantitatif: Analisis Isi Dan Analisis Data Sekunder (Sampel Halaman Gratis). RajaGrafindo Persada.
Ida ayu trisna wijayanthi. 2016. “Pengaruh Personal Selling Dan Harga Terhadap Keputusan Pembelian Mobil Suzuki Ertiga Pada Pt. United Indobali Cabang Teuku Umar Denpasar.†14: 44–55.
Indri Wahyuni Saragih, and Muhammad Agung Anggoro. 2019. “Pengaruh Personal Selling Dan Kualitas Produk Terhadap Keputusan Pembelian Asuransi Pada Pt.Axa Financial Medan.†Journal of Chemical Information and Modeling 53(9): 1689–99.
Keller, Kevin Lane, and Philip Kotler. 2012. Dirección de Marketing.
Keller, Kotler Dan, and Philip Kotler. 2007. “Manajemen Pemasaran, Edisi Kedua Belas.†PT. Indeks. Jakarta.
Khairani, Rafida, Srihot Laila, and Olyvia Hutasoit. 2020. “Pengaruh Merek, Harga, Dan Personal Selling Terhadap Keputusan Pembelian Produk Pocari Sweat Pada Pt. Amerta Indah Otsuka Medan.†Jurnal Manajemen 6(1): 7–14.
Kotler. 2008. “Strategic Marketing for Nonprofit Organizations.â€
———. 2009. “Peranan Promosi Melalui Personal Selling Terhadap Volume Penjualan.†Jurnal Ecodemica 4(2): 223.
Kotler, Philip et al. 2000. Introducción Al Marketing. Pearson Prentice Hall.
———. 2009. Principles of Marketing: A Global Perspective. Prentice-Hall.
———. 2012. Kotler on Marketing. Simon and Schuster.
———. 2016. A Framework for Marketing Management. Pearson Education Limited.
———. 2018. “Manajemen Pemasaran Edisi 13 Jilid 1.â€
Kotler, Philip, and Gary Armstrong. 2008. PrincÃpios de Marketing. Pearson Prentice Hall.
———. 2010. Principles of Marketing. Pearson education.
———. 2013. “Principles of Marketing (16th Global Edition).â€
Kotler, Philip, and Kevin Lane Keller. 2021. “Manajemen Pemasaran Edisi 13 Jilid 2.â€
Kotler, Philip, Kevin Lane Keller, D Manceau, and B Dubois. 2016. “Marketing Management, 15e Édition.†New Jersy: Pearson Education.
Kotler, Philip, Kevin Keller, Delphine Manceau, and Aurélie Hemonnet-Goujot. 2019. Marketing Management (16e Édition).
Mohammad dion setiawan arnold, tineke wolok, andi suana (2020). 2020. “済無No Title No Title.†Africa’s potential for the ecological intensification of agriculture 53(9): 1689–99.
Shiffman, L, and L Kanuk. 2000. “Consumer Learning.†Consumer behavior: 192.
Sofyan, Silvia. 2017. “Pengaruh Periklanan, Sales Promotion, Personal Selling Dan Publicity Terhadap Keputusan Pembelian Produk Aksesoris Mobil ( Studi Kasus Kilat Service Medan ).†Jurnal SMART I(1): 48–52.
Sugiono. 2008. “Metodelogi Penelitian.†Bandung: Penerbit Remaja Rosdakarya.
Sugiyono. 2010. “Metodelogi Penelitian.â€
———. 2012. “C. Populasi Dan Sampel Penelitian.â€
Swastha, Basu. 2007. “Azas-Azas Marketing.â€
Tini, Maskuri Sutomo, and Ira Nuriya Santi. 2016. “Pengaruh Personal Selling Terhadap Keputusan Pembelian Kacamata Pada Agung Optik Di Kota Palu.†e-Proceeding of Applied Science 5(2): 183–95.
Tjiptono, Fandy. 2019. “Strategi Pemasaran.â€
Tjiptono, Fandy, Denni Arli, and Tania Bucic. 2014. “Consumer Confusion Proneness: Insights from a Developing Economy.†Marketing Intelligence & Planning.
Turnbull, Chen H. S. and D. et al. 2004. “Scholar (11).†Why We Need the Journal of Interactive Advertising 10(10): 349–83. http://www.sciencedirect.com/science/article/pii/S0160738315000444.
Watung, Daniel Edward. 2016. “Pengaruh Personal Selling Terhadap Keputusan Pembelian Wedding Package Di the Kartipah Guest and Wedding House Bandung.â€
Wotruba, Thomas R. 1991. “The Evolution of Personal Selling.†Journal of Personal Selling & Sales Management 11(3): 1–12.
, Kotler dan Amstrong 2001 : “Philip Kotler: Some of My Adventures in Marketing.â€
Armstrong, Gary, Stewart Adam, Sara Denize, and Philip Kotler. 2014. Principles of Marketing. Pearson Australia.
Djasalim. 2002. “The Role of Personal Selling in Enhancing Client Satisfaction in Nigerian Insurance Market.†Journal of Emerging Trends in Economics and Management Sciences 3(2): 121.
Eriska. 2020. “PENGARUH SALES PROMOTION TERHADAP Skripsi Eriska.â€
Ghozali. 2011. “Validitas Dan Reliabilitas Penelitian.†Jakarta: Mitra Wacana Media.
Hasan. 2002. Metode Penelitian Kuantitatif: Analisis Isi Dan Analisis Data Sekunder (Sampel Halaman Gratis). RajaGrafindo Persada.
Ida ayu trisna wijayanthi. 2016. “Pengaruh Personal Selling Dan Harga Terhadap Keputusan Pembelian Mobil Suzuki Ertiga Pada Pt. United Indobali Cabang Teuku Umar Denpasar.†14: 44–55.
Indri Wahyuni Saragih, and Muhammad Agung Anggoro. 2019. “Pengaruh Personal Selling Dan Kualitas Produk Terhadap Keputusan Pembelian Asuransi Pada Pt.Axa Financial Medan.†Journal of Chemical Information and Modeling 53(9): 1689–99.
Keller, Kevin Lane, and Philip Kotler. 2012. Dirección de Marketing.
Keller, Kotler Dan, and Philip Kotler. 2007. “Manajemen Pemasaran, Edisi Kedua Belas.†PT. Indeks. Jakarta.
Khairani, Rafida, Srihot Laila, and Olyvia Hutasoit. 2020. “Pengaruh Merek, Harga, Dan Personal Selling Terhadap Keputusan Pembelian Produk Pocari Sweat Pada Pt. Amerta Indah Otsuka Medan.†Jurnal Manajemen 6(1): 7–14.
Kotler. 2008. “Strategic Marketing for Nonprofit Organizations.â€
———. 2009. “Peranan Promosi Melalui Personal Selling Terhadap Volume Penjualan.†Jurnal Ecodemica 4(2): 223.
Kotler, Philip et al. 2000. Introducción Al Marketing. Pearson Prentice Hall.
———. 2009. Principles of Marketing: A Global Perspective. Prentice-Hall.
———. 2012. Kotler on Marketing. Simon and Schuster.
———. 2016. A Framework for Marketing Management. Pearson Education Limited.
———. 2018. “Manajemen Pemasaran Edisi 13 Jilid 1.â€
Kotler, Philip, and Gary Armstrong. 2008. PrincÃpios de Marketing. Pearson Prentice Hall.
———. 2010. Principles of Marketing. Pearson education.
———. 2013. “Principles of Marketing (16th Global Edition).â€
Kotler, Philip, and Kevin Lane Keller. 2021. “Manajemen Pemasaran Edisi 13 Jilid 2.â€
Kotler, Philip, Kevin Lane Keller, D Manceau, and B Dubois. 2016. “Marketing Management, 15e Édition.†New Jersy: Pearson Education.
Kotler, Philip, Kevin Keller, Delphine Manceau, and Aurélie Hemonnet-Goujot. 2019. Marketing Management (16e Édition).
Mohammad dion setiawan arnold, tineke wolok, andi suana (2020). 2020. “済無No Title No Title.†Africa’s potential for the ecological intensification of agriculture 53(9): 1689–99.
Shiffman, L, and L Kanuk. 2000. “Consumer Learning.†Consumer behavior: 192.
Sofyan, Silvia. 2017. “Pengaruh Periklanan, Sales Promotion, Personal Selling Dan Publicity Terhadap Keputusan Pembelian Produk Aksesoris Mobil ( Studi Kasus Kilat Service Medan ).†Jurnal SMART I(1): 48–52.
Sugiono. 2008. “Metodelogi Penelitian.†Bandung: Penerbit Remaja Rosdakarya.
Sugiyono. 2010. “Metodelogi Penelitian.â€
———. 2012. “C. Populasi Dan Sampel Penelitian.â€
Swastha, Basu. 2007. “Azas-Azas Marketing.â€
Tini, Maskuri Sutomo, and Ira Nuriya Santi. 2016. “Pengaruh Personal Selling Terhadap Keputusan Pembelian Kacamata Pada Agung Optik Di Kota Palu.†e-Proceeding of Applied Science 5(2): 183–95.
Tjiptono. 2008. “Scholar (5).â€
Tjiptono, Fandy. 2019. “Strategi Pemasaran.â€
Tjiptono, Fandy, Denni Arli, and Tania Bucic. 2014. “Consumer Confusion Proneness: Insights from a Developing Economy.†Marketing Intelligence & Planning.
Turnbull, Chen H. S. and D. et al. 2004. “Scholar (11).†Why We Need the Journal of Interactive Advertising 10(10): 349–83. http://www.sciencedirect.com/science/article/pii/S0160738315000444.
Watung, Daniel Edward. 2016. “Pengaruh Personal Selling Terhadap Keputusan Pembelian Wedding Package Di the Kartipah Guest and Wedding House Bandung.â€
Wotruba, Thomas R. 1991. “The Evolution of Personal Selling.†Journal of Personal Selling & Sales Management 11(3): 1–12.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Nursamsu Nursamsu, Ferdinal Lafendry, Jefry Yuliyanto Waisapi, Febrena Wanis Yoga
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with RISK : Jurnal Riset Bisnis dan Ekonomi agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
