Pengaruh Promosi dan Kualitas Pelayanan Terhadap Omset Penjulan Pada Marketplace Shopee
Abstract
Persaingan yang ketat di antara para pesaing adalah penyebab ketidakstabilan data kunjungan shopee. Oleh karena itu, promosi dan kualitas pelayanan dari beberapa unsur yang berdampak atas perubahan omset penjualan di marketplace digunakan dalam penelitian ini. Variabel independen dan dependen yang dihadirkan adalah Promosi (X1) dan kualitas pelayanan (X2) sebagai variabel independen dan omset penjualan (Y) variabel dependen dalam penelitian ini. Sampel diambil secara sampling jenuh sehingga semua bagian populasi masuk ke dalam sampel. Variabel Promosi (X1) memiliki nilai sig sebesar sig 0,12 < 0,05 yang berarti berpengaruh signifikan dan positif terhadap Omset Penjualan (Y) Pasar Shopee. Penelitian Tingkat Kualitas Pelayanan (X2) terhadap Omset Penjualan menghasilkan nilai sig 0,000 < 0,05 yang menunjukkan bahwa Kualitas Pelayanan berpengaruh signifikan terhadap Omset penjualan (Y).
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Evi Indah Lestari, Nindya Kartika Kusmayati, Dhyah Wulansari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with RISK : Jurnal Riset Bisnis dan Ekonomi agree to the following terms:
1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
2. Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Deprecated: json_decode(): Passing null to parameter #1 ($json) of type string is deprecated in /home/ojs.unik-kediri.ac.id/public_html/plugins/generic/citations/CitationsPlugin.php on line 68
