Analisis Pengaruh Bauran Pemasaran Marketing Mix 7P dan Perilaku Konsumen terhadap Keputusan Pembelian Produk Franchise Es Teh Solo Kota Kediri
DOI:
https://doi.org/10.30737/jintan.v6i2.7684Keywords:
Bauran Pemasaran.Abstract
Teh merupakan salah satu minuman yang paling banyak dikonsumsi di dunia. Di Indonesia, teh dapat dinikmati oleh seluruh kalangan masyarakat, baik itu kalangan ekonomi atas maupun kalangan ekonomi bawah. Hal ini menjadikan peluang berbisnis minuman teh menjadi sangat luar biasa menjanjikan, potensial dan akan sustainable, serta didukung oleh market share yang besar. Es Teh Solo hadir untuk menjawab tantangan tersebut. Bukan hanya membuat teh nusantara menjadi sebuah trend, tetapi juga sebuah kebanggaan. Es teh merupakan salah satu jenis minuman dengan bahan baku air yang diseduh dengan teh ditambah gula dan es. Minuman es teh banyak digemari oleh konsumen karena harganya yang cukup murah, enak, mudah didapat di berbagai tempat. Minuman es teh cocok dikonsumsi pada kondisi udara yang panas seperti di Indonesia.
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