Pengaruh Online Trading Terhadap Kepuasan Nasabah PT Sucorinvest Central Gani Cabang Kediri

Edi Murdiyanto(1*),

(1) Universitas Islam Kadiri (UNISKA) Kediri
(*) Corresponding Author

Abstract


Penelitian ini bertujuan untuk mengukur tingkat kepuasan nasabah PT. Sucorinvest Central Gani Cabang Kediri, dengan adanya aplikasi Online Trading. Populasi penelitian ini adalah semua nasabah PT. Sucorinvest Central Gani cabang kediri, teknik pengambilan sampel menggunakan purposive sampling sehingga di temukan sampel 103 nasabah yang memenuhi kriteria. Teknik analisa menggunakan regrisi linier berganda, hasil penelitian menunjukkan adanya pengaruh kepuasan nasabah dengan adanya fasilitas online trading. Hasil lainnya di temukan bahwa beberapa bagian dari bauran pemasaran jasa meliputi harga berupa fee transaksi, lokasi kantor, pegawai, bukti fisik berupa laporan transaksi, dan proses pelayanan  juga berpengaruh positif terhadap kepuasan nasabah. Sebaliknya, hasil penelitian ini tidak dapat membuktikan variabel produk pasar modal memiliki pengaruh signifikan terhadap kepuasan.


Keywords


pemasaran

Full Text:

PDF

References


Al-Debi, Hameed & Al-Waely, Dina Fadhil Jihad, 2015, The Effect of Services Marketing Mix Dimensions on Attrating Customers and Retaining Them : the Case of Jordanian Insurance Companies, International Journal of Marketing Studies, Jordan.

Al-Dmour, Hani, Al-Zu’bi. M.F & Kakeesh Dana, 2013, The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity : An Empirical Study on Mobile Telecom Service Recipients in Jordan,Internasional Journal of Marketing Studies, Jordan.

Ahmad, Ala Eddin Mohammad Khalaf, et All, 2013, The Impact of Marketing Mix Strategy on Hospital Perforace Measured by Patient Satisfaction: An Empirical Investigation on Jeddah Private Sector Hospital Senior Managers Perspective, International Journal of Marketing Studies, Kingdom of Saudi Arabia.

Aliami, Sri, 2014, Analisis Pengaruh Bauran Pemasaran Jasa dan Citra Perguruan tinggi Terhadap Loyalitas Melalui Kepuasan Mahasiswa Perguruan Tinggi Swasta di Kota Kediri, Disertasi Program Pascasarjana Universitas Merdeka Malang, Malang.

Hariyani, D.P Serfianto, 2010.Buku pinter hukum bisnis Pasar Modal, Transmedia Pustaka, Jakarta.

Ivy,Jonathan, 2008, A New higher education marketing mix : the 7Ps for MBA Marketing, Emerald Journal Birmingham City University, Birmingham, UK

Kotler, Philip and Amstrong, Gery, 2009, Principle of Marketing, Eleven Edition. New Jersey: Prentice-International.

Kotler, Philip dan Kevin Lane Keller, 2009, Manajemen Pemasaran, Jilid I. Jakarta, Indeks.

.Kotler, Philip dan Amstrong, Gery, 2003, Dasar-Dasar Pemasaran. Diterjemahkan oleh Bambang Sarwiji.Edisi ke-9. Jakarta, PT. Indeks Gramedia.

Olsen, Line Lervik, 2014, Turning Customer Satisfaction measurements into action,CTF Service Research Center, Emerald, Karistad University, Karistad, Sweden.

Priyatno, Dwi, 2012, Belajar praktis analisis parametrik dan non parametric dengan SPSS. Yogyakarta : Gava Media

Sanusi, Anwar. 2014. Metodologi Penelitian Bisnis. Jakarta : Salemba Empat

Seiler, Voker, 2013, The influence of socio- demography variables an customer satisfaction and loyalty in the private bangking industry, Emerald, Otto Beisheim school of management, Vallender, Germany.

Setiadi, Nugroho J, (2010), Perilaku Konsumen: Konsep Dan Impikasi Untuk Strategi Dan Penelitian Pemasaran, Prenada Media Group, Jakarta

Sugiyono, 2012, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.

Sukotjo, Hendri dan Radix, Sumanto A. 2010. Analisa Marketing Mix-7P (Produk, Promotion, Place, Participant, Process, dan Physical Evidence) terhadap Keputusan Pembelian Produk Klinik Kecantikan Teta di Surabaya. Jurnal Mitra Ekonomi dan Manajemen Bisnis Vol 1, No.2.

Su-Mei Lin, 2011,” Marketing mix (7P) and performance asserssment of western fast food industry in Taiwan : An application by associating DEMATEL and ANP”, Journal of Business Management China University of Technology No. 530 Chung-San, Hu-Ko Township, China.

Wen Wu,Kuang 2006, Service Quality, Customer Satisfaction and Customer loyalty in Consumer Electronic E-Tailers: A Structural Equation medeling approach, Presented in Partial Fulfillment of the Requirements for the Degree of Dotor of Philosophy, lynn University, United States.

Zeithaml, Valarie A and Mary Jo Bitner. 2000. Service Marketing. Singapore: Mc Graw-Hill Companies Inc.: 3-287.




DOI: http://dx.doi.org/10.30737/ekonika.v3i2.189

Article Metrics

Abstract view : 28 times
PDF - 6 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Ekonika : Jurnal ekonomi universitas kadiri

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Indexed By :

 

Free counters!

Creative Commons License

Ekonika : Jurnal Ekonomi Universitas Kadiri licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.