Pengaruh Online Trading Terhadap Kepuasan Nasabah PT Sucorinvest Central Gani Cabang Kediri

Authors

  • Edi Murdiyanto Universitas Islam Kadiri (UNISKA) Kediri

DOI:

https://doi.org/10.30737/ekonika.v3i2.189

Keywords:

pemasaran

Abstract

Penelitian ini bertujuan untuk mengukur tingkat kepuasan nasabah PT. Sucorinvest Central Gani Cabang Kediri, dengan adanya aplikasi Online Trading. Populasi penelitian ini adalah semua nasabah PT. Sucorinvest Central Gani cabang kediri, teknik pengambilan sampel menggunakan purposive sampling sehingga di temukan sampel 103 nasabah yang memenuhi kriteria. Teknik analisa menggunakan regrisi linier berganda, hasil penelitian menunjukkan adanya pengaruh kepuasan nasabah dengan adanya fasilitas online trading. Hasil lainnya di temukan bahwa beberapa bagian dari bauran pemasaran jasa meliputi harga berupa fee transaksi, lokasi kantor, pegawai, bukti fisik berupa laporan transaksi, dan proses pelayanan  juga berpengaruh positif terhadap kepuasan nasabah. Sebaliknya, hasil penelitian ini tidak dapat membuktikan variabel produk pasar modal memiliki pengaruh signifikan terhadap kepuasan.

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Author Biography

Edi Murdiyanto, Universitas Islam Kadiri (UNISKA) Kediri

Head of Galeri Investasi BEI FE UNISKA

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How to Cite

Murdiyanto, E. (2018). Pengaruh Online Trading Terhadap Kepuasan Nasabah PT Sucorinvest Central Gani Cabang Kediri. Ekonika : Jurnal Ekonomi Universitas Kadiri, 3(2), 154–178. https://doi.org/10.30737/ekonika.v3i2.189

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