Pemberdayaan Masyarakat melalui Pengolahan Limbah Kulit Durian menjadi Arang Aktif sebagai Bahan packaging Bernilai Ekonomi di Desa Klungkung, Kabupaten Jember
DOI:
https://doi.org/10.30737/jatimas.v6i1.7561Keywords:
arang aktif, daya saing, kemasan produk, nilai jualAbstract
Packaging is one of the key factors influencing consumer attraction and purchasing decisions toward a product. Innovative packaging and appealing designs are important considerations in consumers’ decision-making processes. The active charcoal products produced by the Santoso Forest Farmer Group have not yet been packaged according to proper standards and are currently sold only in plain plastic packaging. Consequently, the products appear less attractive and lack competitiveness compared to similar products on the market. This condition is caused by the limited knowledge of the members of the Santoso Forest Farmer Group regarding attractive and functional packaging techniques. Through this Community Service program, the objective was to improve the community’s skills and knowledge in processing durian peel waste into active charcoal and in developing innovative packaging as a value-added economic product. Several methods were employed in this activity, including observation, planning, training, mentoring in packaging production, and evaluation. The results of the program showed a 75% increase in participants’ understanding of packaging aesthetics and design aspects. The training also enhanced the partners’ knowledge regarding the importance of packaging management as a determining factor in product value and market competitiveness. The community members were not only able to package products more hygienically and attractively, but also began to understand the concepts of branding and basic marketing.
Kemasan pada sebuah produk merupakan salah satu daya tarik dan daya beli dari konsumen. Kemasan inovatif dan desain yang menarik menjadi salah satu pertimbangan dalam pengambilan keputusan konsumen untuk membeli sebuah produk. Kemasan arang aktif dari Kelompok Tani Hutan santoso belum dikemas sesuai standar dan hanya dikemas dalam plastic polos. Sehingga tidak menarik dan tidak memiliki daya saing dengan produk lain. Hal ini disebabkan oleh keterbatasan pengetahuan anggota Kelompok Tani Hutan Santoso dalam pengemasan yang menarik dan fungsional. Melalui kegiatan pengabdian kepada masyarakat yang kami laksanakan ini, memiliki tujuan agar dapat meningkatkan keterampilan serta pengetahuan masyarakat terkait pengolahan limbah kulit durian menjadi arang aktif serta inovasi pengemasan (packaging) sebagai produk bernilai ekonomis. Kami memilih menggunakan beberapa metode antara lain observasi, perencanaan, pelatihan, serta pendampingan pembuatan kemasan dan evaluasi. Hasil kegiatan pengabdian berupa peningkatan pemahaman tentang aspek estetika dan desain kemasan sebesar 75%. Pelatihan ini juga dapat meningkatkan pengetahuan dari mitra, terkait pentingnya pengelolaan kemasan sebagai faktor penentu value dan daya saing produknya di pasaran. Masyarakat tidak hanya mampu mengemas produk secara lebih higienis dan menarik, tetapi juga mulai memahami konsep branding dan pemasaran sederhana.
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